--- title: "Holiday Shopping: 3 Fast Tips for Businesses Marketing Online" description: It's not too late to beat your 2018 revenue goals! Here are three things you can do to make the 2018 holiday shopping season your most lucrative yet. image: https://resources.cmglocalsolutions.com/hubfs/holiday%20shopping.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Holiday Shopping: 3 Fast Tips for Businesses Marketing Online](https://resources.cmglocalsolutions.com/2018-holiday-shopping-3-fast-tips-for-businesses-marketing-online) Posted by [Allie Farnen](https://resources.cmglocalsolutions.com/author/allie-farnen) on December 3, 2018 at 12:38 PM - [Tweet](https://twitter.com/share) ![holiday shopping](https://resources.cmglocalsolutions.com/hs-fs/hubfs/holiday%20shopping.jpg?width=300&name=holiday%20shopping.jpg)Ready or not, the holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to [eMarketer](https://www.emarketer.com/content/holiday-shopping-2018-10), there are plenty of opportunities to grow your revenue and achieve your annual goals. However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now. #### Make the Mobile Checkout Experience Even Easier A visually stunning [mobile-responsive design](http://blog.cmglocalsolutions.com/google-amp-how-businesses-can-boost-their-mobile-experience) is crucial, but it's not enough to keep customers on your site if your checkout process requires too much effort. Remember, each click or action a visitor has to take presents another opportunity to bounce. Instead, make your mobile checkout process as simple and streamlined as possible by implementing dynamic checkout buttons, which reduce the number of steps a customer has to take to complete their purchase. Allow customers to save their billing and shipping data for future transactions, and offer the opportunity to use ApplePay, PayPal and other easy payment options. #### Don't Discount Email Despite its prophesied doom, email is still one of the best methods for reaching contacts and driving conversions. Last year, email remained the top referral source for conversions, according to data from [Shopify](https://www.shopify.com/enterprise/holiday-shopping-online). To make the most of this channel during the holiday shopping season, keep these three tips in mind: - **Beware of frequency**: Don't overdo it. While [the best email frequency](http://blog.cmglocalsolutions.com/marketing-email-frequency-how-often-should-you-send-out-marketing-emails) depends on your audience and offers, resist the urge to email multiple times per day. Be sure not to email your list unless you have a highly valuable offer to communicate. - **Focus on loyalty**: From VIP clubs to exclusive member benefits, give repeat customers the option to sign up for special email offers they can access before everyone else. - **Customize your messages**: Segment your lists and invest in personalization efforts. By creating an email experience specifically designed for your customers, they'll be more willing to open them in the future. #### Leverage Retargeting Wisely 'Tis the season for "browse now, buy later," with customers checking out possible gifts during their lunch breaks or on their phones at bedtime, with the intention to complete the purchase later. There's just one problem: during this ultra-chaotic time of year, it's easy for shoppers to forget where they saw that perfect item. Retargeting efforts can help jog customers' memories and bring them back to your site to complete their transaction. Better yet, consider offering a limited-time discount or free shipping offer to ensure they don't delay the purchase any longer. The [holiday shopping season](http://blog.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season) is set to be one the biggest yet, and it's not too late to claim your share. By implementing these tips, you can help exceed your revenue goals and prepare to end the year on a high note. #### Related Articles [Top Retail Marketing Trends for the 2018 Holiday Season](http://blog.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season) [Marketing Email Frequency: How Often Should You Send Out Marketing Emails?](http://blog.cmglocalsolutions.com/marketing-email-frequency-how-often-should-you-send-out-marketing-emails) [What Is Retargeting? How Does It Improve Your SEO and SEM Strategy?](http://blog.cmglocalsolutions.com/what-is-retargeting-how-does-it-improve-your-seo-and-sem-strategy)   [![Customer Journey eBook](https://no-cache.hubspot.com/cta/default/356930/37afca9f-7890-482e-a61c-03bc8c68af07.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/37afca9f-7890-482e-a61c-03bc8c68af07) Topics: [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing), [customer journey](https://resources.cmglocalsolutions.com/topic/customer-journey) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - 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