--- title: Are Your Mobile Ads Getting People to Your Store? description: These metrics allow you to measure how your mobile ads drive in-store visits and provide more insight into how your mobile campaign is performing. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/_323155.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Are Your Mobile Ads Getting People to Your Store?](https://resources.cmglocalsolutions.com/are-your-mobile-ads-getting-people-to-your-store) Posted by [Zuri Stanback](https://resources.cmglocalsolutions.com/author/zuri-stanback) on August 29, 2016 at 1:23 PM - [Tweet](https://twitter.com/share) ![Mobile ads](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/_323155.jpg?width=350&name=_323155.jpg "Mobile ads")More than 90 percent of retail sales happen offline, as [Marketing Land](http://marketingland.com/google-expand-store-visits-online-offline-foot-traffic-measurement-178478) notes, but much of today's shopping journey happens online. Thankfully, lift studies that link online behavior with in-store visits are becoming more readily available. These metrics allow you to measure in-store visits driven by your mobile ad campaign to learn precisely how well it's performing. Previously, it was a challenge to link online ad exposure to offline sales, but with mobile's geolocation data, vendors — who serve mobile ads — can measure the number of customers who [visit a retail location](http://blog.cmglocalsolutions.com/use-mobile-technologies-to-drive-consumers-right-to-your-door) after seeing said mobile ad. For instance, Facebook offers location-based awareness ads that show stores "near me," and offer calls-to-action such as "directions" or "call." Now those ad reports include a store visits metric, which enables you to see how many people came to your retail location after seeing your Facebook ad and analyze results across multiple locations — but there are many ways to crunch the numbers. A recent [Pinterest](https://business.pinterest.com/en/blog/oracle-data-cloud%E2%80%99s-study-proves-promoted-pins-drive-store-sales) lift study showed how the company's Promoted Pins impacted in-store sales per impression as compared to other online advertising. As [Marketing Land](http://marketingland.com/pinterest-starts-measure-store-sales-impact-promoted-pins-180055) mentions, as is typical of a lift study, they used control groups to determine if exposure to digital ads made an impact on purchase. In addition to creating a wealth of profile information about Pinterest users, the lift study showed five times more incremental sales per impression. According to [Marketing Land](http://marketingland.com/google-expand-store-visits-online-offline-foot-traffic-measurement-178478), Google introduced its store visits tracking two years ago, and is now expanding it to more kinds of advertisers — and will eventually offer it to small businesses. Using these reports, Target discovered that one out of three clicks on their mobile search ads resulted in a store visit, which they saw as a clear mandate to increase mobile search spend. There are many options for understanding the value you're getting from your mobile ad buy, and a trusted digital marketing partner can help you make sense of the wealth of available data to create actionable plans for your business. **Related Articles** [Why Mobile Search Strategy Matters: Tips for Local SMBs](http://blog.cmglocalsolutions.com/why-mobile-search-strategy-matters-tips-for-local-smbs) [The Importance of Data Analysis for Regional Businesses](http://blog.cmglocalsolutions.com/the-importance-of-data-analysis-for-regional-businesses) [Use Mobile Technologies to Drive Consumers Right to Your Door](http://blog.cmglocalsolutions.com/use-mobile-technologies-to-drive-consumers-right-to-your-door) [![Mobile Mania Why Mobile Advertising is All the Rage](https://no-cache.hubspot.com/cta/default/356930/43ea9fe9-0e79-4867-a1cd-45e23ada6639.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/43ea9fe9-0e79-4867-a1cd-45e23ada6639) Topics: [Mobile Optimization and Advertising](https://resources.cmglocalsolutions.com/topic/mobile-optimization-and-advertising) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - 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