--- title: Attracting Customers Through Social Media description: Find out why attracting customers through social media is worth the effort and expense and add social media to your marketing strategy today. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/AttractingCustomersThroughSocialMedia.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Attracting Customers Through Social Media](https://resources.cmglocalsolutions.com/attracting-customers-through-social-media) Posted by [Apryl Pilolli](https://resources.cmglocalsolutions.com/author/apryl-pilolli) on February 27, 2017 at 3:04 PM - [Tweet](https://twitter.com/share) ![Customer Connecting Through Social Media](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/AttractingCustomersThroughSocialMedia.jpg?width=320&name=AttractingCustomersThroughSocialMedia.jpg "Customer Connecting Through Social Media")We all know that attracting customers through social media is more complex than just setting up a profile, but is it worth the effort and expense? According to a recent [Marketingland](http://marketingland.com/report-2-5-million-us-businesses-buying-facebook-ads-spending-1500-per-year-199723) report, the answer is an emphatic yes. In the article, marketers report that social media is the third-largest source of new customers for SMBs. If you're not already using [social media](https://resources.cmglocalsolutions.com/3-tips-to-scale-your-social-media-marketing-efforts), now is a good time to start. #### Millennials Love Social Media Despite reports that social media usage is changing among millennials, they do actively use it. According to the [Pew Research Center](http://www.journalism.org/2015/06/01/facebook-top-source-for-political-news-among-millennials/), though millennials report being less candid on Facebook, 87 percent remain on the popular social network. And when you look at the overall [social media](http://blog.cmglocalsolutions.com/5-ways-to-tailor-your-social-media-strategy-to-millennials) category, five of the biggest — Facebook, Twitter, Instagram, WhatsApp and WeChat — are still growing, noted a report by [Statista](https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/). #### Social Media Helps SMBs It's true that social media is a great equalizer for SMBs. Posts by SMBs can rival those of large businesses because successful posts are less about polish than relevance. Businesses appearing in social media feeds aren't hitting shoppers so much as browsers, so it's important to offer content that doesn't feel like an intrusion. Think interesting rather than flashy, or informative over pushing sales. But how exactly are you to turn random social media users into customers? Your social media campaign is only as effective as your overall marketing campaign. You should know your audience and what they care about, and with that information in mind, create content that's appropriate to them and the platforms they use. #### **Get on Facebook** With 1.79 billion users, [Facebook](http://blog.cmglocalsolutions.com/when-to-boost-facebook-posts-a-short-guide) remains the juggernaut of attracting customers through social media. If you could pick only one platform, Facebook is your best bet. The social media site has a low barrier to entry in terms of ad spend and ads offer the option to drive people in store and sign up for more information. SMBs that don't join social media risk more than just being left behind. This free channel of two-way communication with customers offers insight into areas of potential growth that their competitors can — and will — use. #### Related Articles [6 New Year Marketing Ideas for Better Engagement](http://blog.cmglocalsolutions.com/6-new-year-marketing-ideas-for-better-engagement) [3 Big Reasons Buying Facebook Likes Just Doesn't Work](http://blog.cmglocalsolutions.com/3-big-reasons-buying-facebook-likes-just-doesnt-work) [When to Boost Facebook Posts: A Short Guide](http://blog.cmglocalsolutions.com/when-to-boost-facebook-posts-a-short-guide) [![Download our FREE eBook now!](https://no-cache.hubspot.com/cta/default/356930/b051f64f-8a49-4498-8c86-f89626b9edac.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/b051f64f-8a49-4498-8c86-f89626b9edac) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - 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