--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Carlye Creel (2) description: Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. (2) --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## Carlye Creel ### Recent Posts ## [Storytelling in Marketing as a Content Strategy](https://resources.cmglocalsolutions.com/storytelling-in-marketing-as-a-content-strategy) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on March 1, 2018 at 1:49 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/oldretrotypewriterontabl_535648.jpg)](https://resources.cmglocalsolutions.com/storytelling-in-marketing-as-a-content-strategy) The hottest marketing trend on the strategy block is content marketing. The allure of storytelling in marketing (through text, videos, photos and graphics) hits *all* the sweet spots: emotions, education and empowerment. According to [Marketing Land](https://marketingland.com/storytelling-action-brands-need-tell-complete-story-223246), storytelling is engaging, relatable and often draws on empathy. When an audience member identifies with a character, their mindset may change — which can help inspire action, whether it's filling out a form, sharing content, commenting on a post or clicking the "Buy" button. [Read More](https://resources.cmglocalsolutions.com/storytelling-in-marketing-as-a-content-strategy) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/storytelling-in-marketing-as-a-content-strategy#comments-listing) Topics: [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing) ## [Client Retention: 3 Ways to Keep 'Em Coming Back](https://resources.cmglocalsolutions.com/client-retention-3-ways-to-keep-em-coming-back) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on January 29, 2018 at 2:19 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/client%20retention.jpg)](https://resources.cmglocalsolutions.com/client-retention-3-ways-to-keep-em-coming-back) It's a new year. Fresh starts typically replace old habits during this season, but that might leave your partnerships (and income) uncertain. As your clients evaluate their expenditures from the previous year and dig into 2018 budgets, rise above their bottom line projections and make a personal impact. Focus on *client retention*. It's common knowledge that acquiring a new client costs more than nurturing an established one. [Marketing Land](https://marketingland.com/rise-retention-marketing-strategic-priority-2017-202503) explained that this concept of "retention marketing" should be part of your B2B strategy, with an emphasis placed on [customer experience](http://blog.cmglocalsolutions.com/making-customer-experience-a-cornerstone-of-your-marketing-strategy). Retaining your current clients gives you more opportunities to up-sell, or cross-sell, as you develop new products and services. Plus, pricing isn't as much of a concern because existing customers already appreciate the value you provide. So, how can you be sure that your clients stick with you in 2018? The answer is simple: Focus on their needs — not yours. [Read More](https://resources.cmglocalsolutions.com/client-retention-3-ways-to-keep-em-coming-back) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/client-retention-3-ways-to-keep-em-coming-back#comments-listing) Topics: [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing) ## [What Millennial Parents Want From Digital Marketing](https://resources.cmglocalsolutions.com/what-millennial-parents-want-from-digital-marketing) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on January 10, 2018 at 2:20 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/happylovingfamilyyoungmo_523138.jpg)](https://resources.cmglocalsolutions.com/what-millennial-parents-want-from-digital-marketing) Everyone from late-night television hosts to your aging relatives thinks they have the millennial generation figured out — and that's the problem. These generational stereotypes may be good for a laugh, but they do a disservice to brands seeking to reach customers in this age bracket. The huge population of millennial parents is a good indication of this problem. According to research from [Barkley](https://www.barkleyus.com/millennialparents/), 40 percent of millennials are already parents. In many cases, this group of millennials has little in common with the stereotypes associated with young customers. So how can brands market to millennial parents in a way that resonates with them? [Read More](https://resources.cmglocalsolutions.com/what-millennial-parents-want-from-digital-marketing) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/what-millennial-parents-want-from-digital-marketing#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ## [Psychographic Marketing: What Marketers Need to Know](https://resources.cmglocalsolutions.com/psychographic-marketing-what-marketers-need-to-know) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on January 3, 2018 at 10:41 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/psychographic%20marketing.jpg)](https://resources.cmglocalsolutions.com/psychographic-marketing-what-marketers-need-to-know) If the term "psychographics" brings to mind images of lava lamps and tie-dye shirts, *think again*. Psychographic marketing isn't a throwback to 1970s business promotion techniques, but rather a marketing approach that focuses on human attitudes and interests. Here's some insight into psychographics, and tips for putting them to work for you. #### What are Psychographics? When marketers dig into the psychographics of their target customers, they're learning about behaviors, values, interests, opinions, attitudes and activities. This approach often augments traditional demographics-based [audience personas](http://blog.cmglocalsolutions.com/audience-personas-what-they-are-and-why-they-matter). [Read More](https://resources.cmglocalsolutions.com/psychographic-marketing-what-marketers-need-to-know) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/psychographic-marketing-what-marketers-need-to-know#comments-listing) Topics: [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing) ## [How Video Responses Turn Customers Into Brand Advocates](https://resources.cmglocalsolutions.com/how-video-responses-turn-customers-into-brand-advocates) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on December 27, 2017 at 2:20 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Video%20Responses.jpg)](https://resources.cmglocalsolutions.com/how-video-responses-turn-customers-into-brand-advocates) The growing number of online purchases has officially eclipsed in-store transactions, according to data from [comScore](http://fortune.com/2016/06/08/online-shopping-increases/). But while the number of face-to-face experiences is declining, brands are arguably *more connected* to their customer bases than ever before. Thanks to social media, online chat tools and other tech-enabled solutions, customers can quickly and easily raise questions, address concerns and provide feedback. However, there's one especially personal method that stands above all others: [video responses](http://blog.cmglocalsolutions.com/10-types-of-video-content-your-brand-should-produce). Video may seem time-consuming and challenging, especially for smaller businesses with fewer resources. But thanks to the proliferation of cutting-edge gadgets and ever-present smartphones, sending personalized videos to your customers now takes mere minutes. Here's why video responses are so powerful, and how you can use them to boost customer satisfaction. [Read More](https://resources.cmglocalsolutions.com/how-video-responses-turn-customers-into-brand-advocates) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-video-responses-turn-customers-into-brand-advocates#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ## [Addressing Your 2018 Marketing Plan](https://resources.cmglocalsolutions.com/addressing-your-2018-marketing-plan) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on December 4, 2017 at 11:48 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/2018%20marketing.jpg)](https://resources.cmglocalsolutions.com/addressing-your-2018-marketing-plan) Before breaking out party hats and kazoos to usher in the new year, your marketing strategy deserves a final evaluation. After all, how can you draft your 2018 marketing plan without knowing what worked (and what didn't) in 2017? This process, often referred to as a "post-mortem review," is an in-depth evaluation at the completion of a project. The [University of California](http://www.cdlib.org/cdlinfo/2010/11/17/the-project-post-mortem-a-valuable-tool-for-continuous-improvement/) noted that the reflection allows everyone on the team to provide feedback in a structured way. [Read More](https://resources.cmglocalsolutions.com/addressing-your-2018-marketing-plan) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/addressing-your-2018-marketing-plan#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ## [Marketing to Hispanic Consumers This Holiday Season](https://resources.cmglocalsolutions.com/marketing-to-hispanic-consumers-this-holiday-season) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on November 13, 2017 at 10:51 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Hispanic%20Consumers.jpg)](https://resources.cmglocalsolutions.com/marketing-to-hispanic-consumers-this-holiday-season) It might be hard to believe, but the holiday shopping season is upon us. You may be eager to implement your holiday strategy after months of careful planning, but it's important not to overlook one key component: marketing to Hispanic consumers. [ThinkNow Research](http://campaigns.thinknowresearch.com/downloads/files/infographic-tnr-retail.pdf) noted that the Hispanic market has been very receptive to advertising in recent years, and one-third of Hispanic shoppers will spend more this holiday season than they did last year. Here are three steps you can take to make the most of this marketing opportunity. [Read More](https://resources.cmglocalsolutions.com/marketing-to-hispanic-consumers-this-holiday-season) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/marketing-to-hispanic-consumers-this-holiday-season#comments-listing) Topics: [Retail](https://resources.cmglocalsolutions.com/topic/retail) ## [How Holiday Dining Incentives Can Drive Business](https://resources.cmglocalsolutions.com/how-holiday-dining-incentives-can-drive-business) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on November 1, 2017 at 11:53 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Holiday%20Dining.jpg)](https://resources.cmglocalsolutions.com/how-holiday-dining-incentives-can-drive-business) With the holiday season just around the corner, retailers across America are preparing for annual shopping events like [Black Friday](http://blog.cmglocalsolutions.com/black-friday-prep-tips-for-small-businesses) and Cyber Monday. Though less publicized, preparations in the dining industry can be just as *intense*. [QSR Magazine](https://www.qsrmagazine.com/human-resources/holiday-rush) reported that more than 33 million Americans eat at a restaurant on Thanksgiving or Black Friday, and 1 in 10 people dine out on Christmas Eve. Now is a great time for restaurants to prepare for the rush of holiday dining in the coming months. With a plan to maximize the value of this busier season, you can turn one-time diners into repeat customers. Here are a few holiday dining incentives to drive more people to your eatery. [Read More](https://resources.cmglocalsolutions.com/how-holiday-dining-incentives-can-drive-business) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-holiday-dining-incentives-can-drive-business#comments-listing) Topics: [Food & Beverage](https://resources.cmglocalsolutions.com/topic/food-beverage) ## [Generation Z: 6 Must-Have Marketing Strategies](https://resources.cmglocalsolutions.com/generation-z-6-must-have-marketing-strategies) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on October 23, 2017 at 10:48 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Generation%20Z.jpg)](https://resources.cmglocalsolutions.com/generation-z-6-must-have-marketing-strategies) For the past few years, the marketing world has largely prioritized millennials, a group dubbed by [Digiday](https://digiday.com/marketing/move-millennials-gen-z-agencies-rise/) as "the most studied generation in history." But there's another group that may prove even more important to reach: Generation Z. According to [The New York Times](https://www.nytimes.com/2015/09/20/fashion/move-over-millennials-here-comes-generation-z.html), this generation includes people born between 1996 and 2010. Though most Gen Zers are still relatively young, [The Huffington Post](http://www.huffingtonpost.com/deep-patel/5-tips-for-marketing-to-g_b_11228510.html) reported that by 2020, this group will account for 40 percent of all customers. So, how will marketers reach this generation? Here are six strategies you can use to connect with the customers of the future. [Read More](https://resources.cmglocalsolutions.com/generation-z-6-must-have-marketing-strategies) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/generation-z-6-must-have-marketing-strategies#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ## [Making Customer Experience a Cornerstone of Your Marketing Strategy](https://resources.cmglocalsolutions.com/making-customer-experience-a-cornerstone-of-your-marketing-strategy) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on October 9, 2017 at 1:57 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Customer%20Experience.jpg)](https://resources.cmglocalsolutions.com/making-customer-experience-a-cornerstone-of-your-marketing-strategy) Expectations have never been higher. Thanks to innovative technology and increased competition, people understand that a better customer experience is available to them — and they're willing to look for the brands that can offer it. The onus is on businesses to improve their approach to customers. [Personalization](http://blog.cmglocalsolutions.com/marketing-personalization-what-it-means-to-you-today-and-tomorrow) and customization shape the customer experience, and marketing is now required to engage with individuals at an unprecedented level. If you haven't already embraced a customer-centric marketing strategy, you could be risking your company's future by resisting the transition. [Read More](https://resources.cmglocalsolutions.com/making-customer-experience-a-cornerstone-of-your-marketing-strategy) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/making-customer-experience-a-cornerstone-of-your-marketing-strategy#comments-listing) Topics: [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing) [Previous](https://resources.cmglocalsolutions.com/author/carlye-creel/page/1) [All posts](https://resources.cmglocalsolutions.com/all) [Next](https://resources.cmglocalsolutions.com/author/carlye-creel/page/3) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - 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