---
title: Digital Marketing Solved Blog  | Local Solutions by Cox Media Group | Jenny Sutton
description: Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends.
---

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# Digital Marketing Solved Blog

## Jenny Sutton

### Recent Posts

## [Top Marketing Trends in the Legal Industry](https://resources.cmglocalsolutions.com/top-marketing-trends-in-the-legal-industry)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on June 12, 2019 at 1:17 PM

- [Tweet](https://twitter.com/share)

[![](https://resources.cmglocalsolutions.com/hubfs/legal-marketing.jpg)](https://resources.cmglocalsolutions.com/top-marketing-trends-in-the-legal-industry)

> Following an over-saturation of the legal field about a decade ago, many firms have struggled to remain competitive in their local markets. With the general public having so many options for legal representation, staying in business as a firm has become a matter of savvy marketing. But what trends should firms be aware of as they build their marketing strategy? How can firms ensure they're ahead of the curve when it comes to earning clients' trust?
> 
> We’ve rounded up some of the top marketing trends in the legal industry today. Anticipate these trends' evolution and growth alongside technological innovation and improved marketing education within the legal sphere. You may be surprised by how many opportunities there are for firms to market their services and land clients.

[Read More](https://resources.cmglocalsolutions.com/top-marketing-trends-in-the-legal-industry)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/top-marketing-trends-in-the-legal-industry#comments-listing)

 Topics: [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy)

## [Digital Marketing Planning: How Early Is Too Early?](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on April 18, 2019 at 5:51 PM

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[![](https://resources.cmglocalsolutions.com/hubfs/Digital%20Marketing%20Planning.jpg)](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer: **it is never too early to begin thinking ahead.** 

For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks.     
Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season.  

[Read More](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early#comments-listing)

 Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing)

## [B2B Basics - Build Trust and Boost Customer Retention](https://resources.cmglocalsolutions.com/b2b-basics-build-trust-and-boost-customer-retention)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on March 11, 2019 at 11:35 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/B2B%20Customer%20Retention.jpg)](https://resources.cmglocalsolutions.com/b2b-basics-build-trust-and-boost-customer-retention)

Are you getting ready to launch a new product, or have you recently launched a new offering? If you take a closer look at who's buying, you’ll probably notice that *your current customers and clients* are your top spenders. 

[Read More](https://resources.cmglocalsolutions.com/b2b-basics-build-trust-and-boost-customer-retention)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/b2b-basics-build-trust-and-boost-customer-retention#comments-listing)

 Topics: [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy), [customer journey](https://resources.cmglocalsolutions.com/topic/customer-journey), [B2B](https://resources.cmglocalsolutions.com/topic/b2b), [Customer Retention](https://resources.cmglocalsolutions.com/topic/customer-retention)

## [Managing Your Email Marketing List: Why It's Time for a Makeover](https://resources.cmglocalsolutions.com/managing-your-email-marketing-list-why-its-time-for-a-makeover)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on February 6, 2019 at 9:23 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/iStock-904150008.jpg)](https://resources.cmglocalsolutions.com/managing-your-email-marketing-list-why-its-time-for-a-makeover)

If you use email marketing to notify your customers of special offers and upcoming events, every new subscriber may seem like a source of potential business growth. However, if your expanding contacts aren't adding to your bottom line, managing your email marketing list may be the answer.

Customers are using tools like Unroll.me to rid their inboxes of unwanted or irrelevant marketing communications, but don't let that hurt your feelings. Instead, view this as a healthy and necessary purge of contacts that are very unlikely to convert — and a chance to cultivate a list of brand-new, high-potential leads.

Think of it as an opportunity to start fresh. Those segmented workflows you've been putting off? Now's your time to figure them out. Have some new acquisition techniques you want to test? There's never been a better opportunity than now.

In this post, we'll review some the strategies to help manage your email marketing list. We're focusing on your internal marketing campaigns sent to your subscribers, rather than paid email campaigns where you select a target audience. We'll talk about what you can learn from your lean email list, ways you can take advantage of a smaller cohort and how to build a new list of highly qualified and interested leads.

[Read More](https://resources.cmglocalsolutions.com/managing-your-email-marketing-list-why-its-time-for-a-makeover)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/managing-your-email-marketing-list-why-its-time-for-a-makeover#comments-listing)

 Topics: [Email Marketing](https://resources.cmglocalsolutions.com/topic/email-marketing), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen)

## [3 Lead-Generating Tactics for Marketers](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on January 10, 2019 at 9:06 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/3%20lead%20gen.jpg)](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers)

Lead-generating tactics play an important role in the digital age. There are hundreds of ways that businesses can get their names out there, but these three basic concepts form a good foundation for a lead-generation strategy. By investing in these three areas, you can boost sales and make a serious online impact.

 

#### Paid Search

Paid search is one of the most popular lead-generating tactics, and for good reason: It works. The idea behind paid search is that it can serve your ads to literally anyone who might be interested in your product and, when used effectively, can actually help improve other marketing tactics.

[Read More](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers#comments-listing)

 Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen), [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising)

## [3 Ways Location Information Can Drive Foot Traffic to Your Store](https://resources.cmglocalsolutions.com/3-ways-location-information-can-drive-foot-traffic-to-your-store)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on January 4, 2019 at 10:26 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/location%20store.jpg)](https://resources.cmglocalsolutions.com/3-ways-location-information-can-drive-foot-traffic-to-your-store)

As online shopping continues to gain favor with customers, maintaining foot traffic in brick-and-mortar stores is an ongoing challenge for retail brands. Location information offers at least a partial solution to these headaches, leveraging data from shopper smartphones to improve targeting based on geography.

Savvy business owners realize the importance of considering location in their brand marketing strategy.

Here are three actions that any company can take to seize this opportunity and attract local shoppers.

[Read More](https://resources.cmglocalsolutions.com/3-ways-location-information-can-drive-foot-traffic-to-your-store)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/3-ways-location-information-can-drive-foot-traffic-to-your-store#comments-listing)

 Topics: [Retail](https://resources.cmglocalsolutions.com/topic/retail), [geo-targeting](https://resources.cmglocalsolutions.com/topic/geo-targeting), [retail marketing](https://resources.cmglocalsolutions.com/topic/retail-marketing), [location data](https://resources.cmglocalsolutions.com/topic/location-data)

## [Finding Your Target Customer: Top Tips of the Year](https://resources.cmglocalsolutions.com/finding-your-target-customer-top-tips-of-the-year)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on November 20, 2018 at 11:06 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/finding%20target%20customer.jpg)](https://resources.cmglocalsolutions.com/finding-your-target-customer-top-tips-of-the-year)

You don't want to reach just *any* customer. You want to build relationships with the people who will become brand loyalists because your products or services suit them perfectly. You can find your target customer by honing in on the ideal customer pool.

We do this by carefully creating a targeting strategy that focuses on an enjoyable customer experience, getting a well-timed message to the locations where your ideal customers are spending time and sending gentle reminders about your business to the websites they frequent. Sounds good? Let's dig in. 

[Read More](https://resources.cmglocalsolutions.com/finding-your-target-customer-top-tips-of-the-year)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/finding-your-target-customer-top-tips-of-the-year#comments-listing)

 Topics: [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing)

## [Small Business Saturday Marketing Ideas to Make Your Local Business Stand Out](https://resources.cmglocalsolutions.com/small-business-saturday-marketing-ideas-to-make-your-local-business-stand-out)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on November 2, 2018 at 11:11 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/smallbusinesssaturdaywor_605592.jpg)](https://resources.cmglocalsolutions.com/small-business-saturday-marketing-ideas-to-make-your-local-business-stand-out)

If you're a small business, the Super Bowl of sales is just around the corner. Do you have your Small Business Saturday marketing ideas lined up and ready to go? If not, don't worry. There are ways to ensure your business scores a touchdown.

Small Business Saturday is the perfect opportunity for small business owners to double down on their marketing strategies and find new customers by using eye-catching content. Learn how to get the most out of the small business event of the season.

#### How to Get All Eyes on Your Business

[Read More](https://resources.cmglocalsolutions.com/small-business-saturday-marketing-ideas-to-make-your-local-business-stand-out)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/small-business-saturday-marketing-ideas-to-make-your-local-business-stand-out#comments-listing)

 Topics: [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy), [small business](https://resources.cmglocalsolutions.com/topic/small-business), [local business](https://resources.cmglocalsolutions.com/topic/local-business)

## [Building a Marketing Strategy: 4 Questions to Ask Yourself Before Getting Started](https://resources.cmglocalsolutions.com/building-a-marketing-strategy-4-questions-to-ask-yourself-before-getting-started)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on September 13, 2018 at 11:16 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/contextual%20targeting.jpg)](https://resources.cmglocalsolutions.com/building-a-marketing-strategy-4-questions-to-ask-yourself-before-getting-started)

Let's say the wing-it approach isn't working. You've decided building a marketing strategy and tracking your progress will help you meet your business goals. But where do you start?

It takes more than a bulleted list of talking points and an eye-catching logo to build brand recognition for your company, according to [Marketing Land](https://marketingland.com/building-a-brand-strategy-essentials-for-long-term-success-240712). The ideal first step is to think about the process as a whole. Sure, it's enticing to jump into creating messaging, but let's lay the groundwork for success first.

#### Identifying Your Basic Marketing Needs

There's no reason to launch a creative campaign before you've defined your goals, explored your resources and accepted the amount and type of work you can realistically manage.

**1. What are your goals?**

You want more sales, more recognition and to become the brand that rolls off the tips of tongues everywhere. But dig deeper. Have you identified factors that can be measured and evaluated over time?

[Read More](https://resources.cmglocalsolutions.com/building-a-marketing-strategy-4-questions-to-ask-yourself-before-getting-started)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/building-a-marketing-strategy-4-questions-to-ask-yourself-before-getting-started#comments-listing)

 Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing)

## [GDPR: What Do Local Businesses Need to Do?](https://resources.cmglocalsolutions.com/gdpr-what-do-local-businesses-need-to-do)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on July 3, 2018 at 10:03 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/GDPR.jpg)](https://resources.cmglocalsolutions.com/gdpr-what-do-local-businesses-need-to-do)

Chances are, you've probably heard about the General Data Protection Regulation, a policy that took effect May 25, 2018, and requires organizations across the world to change the way they obtain and store customer data from citizens of the European Union. 

But, even if you're a U.S.-based local business that doesn't store information from anyone in the EU, it's a good idea to familiarize yourself with the policy because other regions may soon adopt similar requirements — which could have significant ramifications for your local [digital marketing](https://resources.cmglocalsolutions.com/3-reasons-why-digital-media-marketing-works).

Here's what local businesses need to know: 

[Read More](https://resources.cmglocalsolutions.com/gdpr-what-do-local-businesses-need-to-do)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/gdpr-what-do-local-businesses-need-to-do#comments-listing)

 Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy)

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