--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Joe Weir (2) description: Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. (2) --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## Joe Weir ### Recent Posts ## [Local Digital Authenticity: How Your Business Can Do It Better](https://resources.cmglocalsolutions.com/local-digital-authenticity-how-your-business-can-do-it-better) Posted by [Joe Weir](https://resources.cmglocalsolutions.com/author/joe-weir) on April 17, 2017 at 9:24 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/SMB.jpg)](https://resources.cmglocalsolutions.com/local-digital-authenticity-how-your-business-can-do-it-better) While it's important to have a quality product and make smart financial decisions, a big mistake local digital companies make is thinking perception doesn't matter. In today's world, it's important for consumers to feel like they can trust your business, especially when you're a small or medium-sized business (SMB) serving a local community. This is where brand authenticity comes into play. [Read More](https://resources.cmglocalsolutions.com/local-digital-authenticity-how-your-business-can-do-it-better) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/local-digital-authenticity-how-your-business-can-do-it-better#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ## [3 Tips to Measure Offline Marketing With Online Tools](https://resources.cmglocalsolutions.com/3-tips-to-measure-offline-marketing-with-online-tools) Posted by [Joe Weir](https://resources.cmglocalsolutions.com/author/joe-weir) on March 7, 2017 at 9:51 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/watchingtv_403494.jpg)](https://resources.cmglocalsolutions.com/3-tips-to-measure-offline-marketing-with-online-tools) Though online marketing gets the lion's share of advertising dollars, if your company is still placing ads in newspapers, airing commercials on TV or radio, or even doing physical community outreach, you may wonder if there's a way to track offline promotions the same way you can with online. While it's true there's no central hub to track every person who converts as a result of offline marketing, there are ways to measure trends using tools you already have to see if offline marketing is having a noticeable effect on your business' bottom line. [Read More](https://resources.cmglocalsolutions.com/3-tips-to-measure-offline-marketing-with-online-tools) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/3-tips-to-measure-offline-marketing-with-online-tools#comments-listing) Topics: [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing) ## [Native and Programmatic Advertising: The Perfect Marketing Melody?](https://resources.cmglocalsolutions.com/native-and-programmatic-advertising-the-perfect-marketing-melody) Posted by [Joe Weir](https://resources.cmglocalsolutions.com/author/joe-weir) on February 10, 2017 at 1:43 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/nativeadvertising_329122.jpg)](https://resources.cmglocalsolutions.com/native-and-programmatic-advertising-the-perfect-marketing-melody) [Programmatic advertising](https://resources.cmglocalsolutions.com/programmatic-advertising-5-common-mistakes-you-might-be-making) allows marketers to identify and reach consumers more likely to have an interest in their brand. It has been in use for years as a way for marketers to get their messages noticed and found around products, services, and other promotions. Tuning it with native advertising can make beautiful music for your company. Here's why marketing conductors should pay attention. #### Why Going Native Could Strike a Chord with Your Business As [Marketing Land](http://marketingland.com/native-in-stream-ads-63-percent-mobile-display-2020-facebook-171765) reports, a study from Facebook and IHS shows that native in-stream ads will account for 63.2 percent of all mobile display advertising by 2020. Native advertising has become a highly effective and engaging ad format. It can typically be more expensive than other ad types since it needs to be custom-created for effective content integration. Adding programmatic is a simple execution creating an ideal multi-channel campaign that helps convert audiences toward your brand message. [Read More](https://resources.cmglocalsolutions.com/native-and-programmatic-advertising-the-perfect-marketing-melody) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/native-and-programmatic-advertising-the-perfect-marketing-melody#comments-listing) Topics: [Reach Extension and Targeting](https://resources.cmglocalsolutions.com/topic/reach-extension-and-targeting), [Native Advertising](https://resources.cmglocalsolutions.com/topic/native-advertising) ## [How OTT Advertising Can Reach Cord-cutters](https://resources.cmglocalsolutions.com/how-ott-advertising-can-reach-cord-cutters) Posted by [Joe Weir](https://resources.cmglocalsolutions.com/author/joe-weir) on January 27, 2017 at 10:04 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/cuttingthecableontv-conc_391772%20(1).jpg)](https://resources.cmglocalsolutions.com/how-ott-advertising-can-reach-cord-cutters) Over-the-top (OTT) advertising is used for the delivery of film and TV content via the internet that's available to all users and doesn't require a subscription to cable service. In recent years, OTT services have seen large growth thanks to the popularity of streaming providers, while traditional cable subscriptions have been on the decline. This change in consumer behavior has some interesting implications for marketers looking to harness the power of [OTT advertising](https://resources.cmglocalsolutions.com/why-ott-advertising-should-be-implemented-and-supported-by-complementary-strategies) to reach so-called "cord-cutters" who have abandoned the traditional cable model and are increasingly looking to this type of service to get their media content. [Read More](https://resources.cmglocalsolutions.com/how-ott-advertising-can-reach-cord-cutters) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-ott-advertising-can-reach-cord-cutters#comments-listing) Topics: [Video Advertising](https://resources.cmglocalsolutions.com/topic/video-advertising) [Previous](https://resources.cmglocalsolutions.com/author/joe-weir/page/1) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - [Search Engine Optimization (SEO) (63)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) - 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