--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Katie Farmer description: Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## Katie Farmer ### Recent Posts ## [How to Find My Target Audience: Using Data to Increase Ad Relevancy](https://resources.cmglocalsolutions.com/how-to-find-my-target-audience-using-data-to-increase-ad-relevancy) Posted by [Katie Farmer](https://resources.cmglocalsolutions.com/author/katie-farmer) on October 26, 2018 at 11:19 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/targetaudience.jpg)](https://resources.cmglocalsolutions.com/how-to-find-my-target-audience-using-data-to-increase-ad-relevancy) For small- and medium-sized businesses, the value of marketing and advertising is directly tied to the efficiencies created by each channel. So it's not surprising that many budget-strapped organizations eschew TV commercials and other high-spend, inefficient channels that can make a big splash while delivering middling ROI. Still, even with precise marketing solutions offering unprecedented levels of targeting and efficiency, it's hard to drive strong marketing ROI without a clear understanding of your primary audience. #### How to Find My Target Audience [Read More](https://resources.cmglocalsolutions.com/how-to-find-my-target-audience-using-data-to-increase-ad-relevancy) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-to-find-my-target-audience-using-data-to-increase-ad-relevancy#comments-listing) Topics: [Premium Display and Banner Ads](https://resources.cmglocalsolutions.com/topic/premium-display-and-banner-ads), [local business](https://resources.cmglocalsolutions.com/topic/local-business) ## [4 Reasons Your Multichannel Marketing Is Failing](https://resources.cmglocalsolutions.com/4-reasons-your-multichannel-marketing-is-failing) Posted by [Katie Farmer](https://resources.cmglocalsolutions.com/author/katie-farmer) on May 15, 2018 at 1:43 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/multichannel%20marketing.jpg)](https://resources.cmglocalsolutions.com/4-reasons-your-multichannel-marketing-is-failing) A single channel rarely brings in much business for an organization. Customers just don't behave that way. Instead, they tend to engage with a number of channels and experience multiple interactions with brands before they finally make a decision. For that reason, brands often have no choice but to embrace a multichannel marketing strategy. If your company has deployed one but is struggling to get results, some troubleshooting might be required. Start by checking for one of these common mistakes that brands make when rolling out a multichannel strategy. [Read More](https://resources.cmglocalsolutions.com/4-reasons-your-multichannel-marketing-is-failing) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/4-reasons-your-multichannel-marketing-is-failing#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - [Search Engine Optimization (SEO) (63)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) - 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