--- title: How Creating Educational Videos Can Boost Your Brand description: When done well, educational videos can engage your target customers and exploit great audio and visuals to make you more memorable. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/manattendingonlinemathsl_316604.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [How Creating Educational Videos Can Boost Your Brand](https://resources.cmglocalsolutions.com/how-creating-educational-videos-can-boost-your-brand) Posted by [Chris Finan](https://resources.cmglocalsolutions.com/author/chris-finan) on August 25, 2016 at 11:39 AM - [Tweet](https://twitter.com/share) ![Creating educational videos](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/manattendingonlinemathsl_316604.jpg?width=350&name=manattendingonlinemathsl_316604.jpg "Creating educational videos")There are some great benefits to creating educational videos as part of your marketing strategy. Schools have been using educational videos for some time, and [TeachHub](http://www.teachhub.com/technology-classroom-ways-use-video-conferencing) has reported benefits from expanded reach to higher student engagement. Even the [Smithsonian](http://www.smithsonianmag.com/innovation/how-can-schools-use-virtual-reality-180957974/?no-ist) is expanding is virtual reality education program to reach students in classrooms across the world. What does this have to do with your marketing strategy? We know from a recent [Cisco](http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf) report that 80 percent of internet traffic will be video in 2019. [Techcrunch](https://techcrunch.com/2015/11/04/facebook-video-views/) recently reported that Facebook had reached 8 billion video hits daily. So how can you get ahead of the curve in when it comes to your video marketing strategy? How do you get beyond simply delivering pre-roll teasers? #### Show, Don't Tell Video can generate excitement about a specific topic, particularly when used with great visuals and music: It works for auditory learners and visual learners alike. For example, a car dealership could show videos of test drives or even how-tos on basic car mechanics. A local craft store could offer educational videos on how to make decorations for the home using products it stocks. Video makes it possible for this sort of how-to because it's easier to convey complex ideas through illustration; subtitles and the audience's ability to replay allow you to reach a much broader audience. #### Prove Your Value Creating educational videos can establish you as an authority in your field. You can easily showcase your expertise (and that of your staff) with how-to videos that address your customers' needs and give them the confidence that more professional products or services are available. This can be particularly beneficial if you are a local business involved in local marketing. For example, a local nursery could make videos showing how to care for new plants in season; as a local restaurant, you could showcase your menu or events, and even offer a channel of cooking tips. Many videos on YouTube have been rated or include comments from the community, which gives you great opportunity to engage with your customer by requesting feedback. You can also communicate internally, creating a video blog from your CEO or management team for the staff with company news and updates. Ultimately, creating educational videos means you can avoid the hard sell and meet your customer where they are to address their needs. Done right, these videos can engage your target customers and exploit great audio and visuals to make you more memorable. **Related** **Articles** [How Digital Video Marketing Drives Engagement and Conversions](http://blog.cmglocalsolutions.com/how-digital-video-marketing-drives-engagement-and-conversions) [Why Those "Annoying" YouTube Pre-Roll Ads Actually Work](http://blog.cmglocalsolutions.com/why-those-annoying-youtube-pre-roll-ads-actually-work) [Is YouTube Director for Your Brand?](http://blog.cmglocalsolutions.com/is-youtube-director-for-your-brand) [![Download our newest eBook!](https://no-cache.hubspot.com/cta/default/356930/8caa9a44-2659-4ff8-9427-5069d8282031.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/8caa9a44-2659-4ff8-9427-5069d8282031) Topics: [Video Advertising](https://resources.cmglocalsolutions.com/topic/video-advertising) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - 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