--- title: How to Attract Customers With Mobile Search description: With simple moves like keeping directory listings up to date and creating enticing ad copy, marketers can harness the power of mobile search. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Mobile_Search.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [How to Attract Customers With Mobile Search](https://resources.cmglocalsolutions.com/how-to-attract-customers-with-mobile-search) Posted by [Ashley Rios](https://resources.cmglocalsolutions.com/author/ashley-rios) on October 3, 2016 at 2:06 PM - [Tweet](https://twitter.com/share) ![Mobile Search](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/Mobile_Search.jpg?width=310&name=Mobile_Search.jpg "Mobile Search")It's no secret that consumers are increasingly tied to their mobile devices, and while some business owners may look at this trend and shake their heads, thinking that this movement toward digital spells eventual doom for their physical business, nothing could be further from the truth. In fact, data recently released by [Google](https://www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html) shows that mobile search is driving consumers to stores in physical, trackable ways. How can you make sure that your business is taking full advantage of this trend? Here's how to attract customers using mobile search: #### Make Sure Your Directory Listings Are up to Date Consumers are increasingly using the power of [mobile search](http://blog.cmglocalsolutions.com/want-more-diners-at-your-restaurant-dont-ignore-local-mobile-search) to find out where to go, what to do and when to do it. One of the easiest ways for businesses to boost their visibility online is to make sure their directory listings are correct. This means making sure your address, hours and phone number are all correct, not only on Google, but across third-party sites like Yelp, as well. Today's mobile searcher is looking to their device to act as a local guide of sorts, and it is vital that they know where to find you and when you're open. For instance, if you own and operate a Southwest bar and grill, hungry diners probably won't stop by unless they know for sure that your establishment is open and they can stop in for something to eat. #### Stand out With Special Offers Continuing with the example of the Southwestern bar and grill, imagine you are a hungry diner looking for something to eat. You search for Tex-Mex restaurants in your zip code, and you find two [listings](http://blog.cmglocalsolutions.com/3-reasons-listings-management-is-crucial-for-your-local-business). One has a name, a phone number and an address. The second has all of the above, but also includes ad copy that invites guests to stop in for a 50 percent discount on an appetizer. Which one would you choose? #### Use Strategic Copy According to an editorial published in [Search Engine Land](http://searchengineland.com/ready-mobile-paid-search-v2-0-224683), it is vital to employ strategic copy, as it allows consumers to fill in the blanks for an "I want to" statement. For instance, using the example above, say the consumer turned to their phone because they wanted to eat. By offering them a specific opportunity to save money on an appetizer, you're directing consumers toward a specific option. Delivering the exact right content at the precise moment is a huge factor that is driving conversions in a real way, and marketers must harness the trend by deploying copy and content as strategically as possible. Mobile search has already overtaken desktop search as a whole, and marketers wondering how to attract customers using this tool will find that, with simple moves like keeping directory listings up to date and creating ad copy that entices consumers to stop by, they can really harness the power of this platform. **Recent Articles** [Improve Your Mobile Search Rank in 5 Easy Steps](http://blog.cmglocalsolutions.com/improve-your-mobile-search-rank-in-5-easy-steps) [Want More Diners at Your Restaurant? Don't Ignore Local Mobile Search](http://blog.cmglocalsolutions.com/want-more-diners-at-your-restaurant-dont-ignore-local-mobile-search) [How to Rank Well in Local Search With Multiple Business Locations](http://blog.cmglocalsolutions.com/how-to-rank-well-in-local-search-with-multiple-business-locations) [![Mobile Mania Why Mobile Advertising is All the Rage](https://no-cache.hubspot.com/cta/default/356930/43ea9fe9-0e79-4867-a1cd-45e23ada6639.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/43ea9fe9-0e79-4867-a1cd-45e23ada6639) Topics: [Mobile Optimization and Advertising](https://resources.cmglocalsolutions.com/topic/mobile-optimization-and-advertising), [Local Listings Management](https://resources.cmglocalsolutions.com/topic/local-listings-management) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - [Search Engine Optimization (SEO) (63)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) - [Paid Search Engine Marketing (60)](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) - [Mobile Optimization and Advertising (46)](https://resources.cmglocalsolutions.com/topic/mobile-optimization-and-advertising) - [Premium Display and Banner Ads (42)](https://resources.cmglocalsolutions.com/topic/premium-display-and-banner-ads) - [Content Marketing (41)](https://resources.cmglocalsolutions.com/topic/content-marketing) - [Website Design & Development (30)](https://resources.cmglocalsolutions.com/topic/website-design-development) - [Analytics (23)](https://resources.cmglocalsolutions.com/topic/analytics) - [Retargeting and Remarketing (23)](https://resources.cmglocalsolutions.com/topic/retargeting-and-remarketing) - [Reach Extension and Targeting (21)](https://resources.cmglocalsolutions.com/topic/reach-extension-and-targeting) - [Interactive Design & Creative (20)](https://resources.cmglocalsolutions.com/topic/interactive-design-creative) - [Native Advertising (18)](https://resources.cmglocalsolutions.com/topic/native-advertising) - [Automotive (12)](https://resources.cmglocalsolutions.com/topic/automotive) - [Marketing Strategy (12)](https://resources.cmglocalsolutions.com/topic/marketing-strategy) - [digital advertising (11)](https://resources.cmglocalsolutions.com/topic/digital-advertising) - [social media (11)](https://resources.cmglocalsolutions.com/topic/social-media) - [Local Listings Management (10)](https://resources.cmglocalsolutions.com/topic/local-listings-management) - [Food & Beverage (8)](https://resources.cmglocalsolutions.com/topic/food-beverage) - [Home Services (8)](https://resources.cmglocalsolutions.com/topic/home-services) - [target audience (7)](https://resources.cmglocalsolutions.com/topic/target-audience) - [Responsive Design (6)](https://resources.cmglocalsolutions.com/topic/responsive-design) - [local business (6)](https://resources.cmglocalsolutions.com/topic/local-business) - [Digital Success Series (5)](https://resources.cmglocalsolutions.com/topic/digital-success-series) - [Google (5)](https://resources.cmglocalsolutions.com/topic/google) - [Retail (5)](https://resources.cmglocalsolutions.com/topic/retail) - [Seasonal Marketing (5)](https://resources.cmglocalsolutions.com/topic/seasonal-marketing) - [small business (5)](https://resources.cmglocalsolutions.com/topic/small-business) - [Ask the Experts (4)](https://resources.cmglocalsolutions.com/topic/ask-the-experts) - [Google Analytics (4)](https://resources.cmglocalsolutions.com/topic/google-analytics) - [Professional Services (4)](https://resources.cmglocalsolutions.com/topic/professional-services) - [ROI (4)](https://resources.cmglocalsolutions.com/topic/roi) - [Voice Search (4)](https://resources.cmglocalsolutions.com/topic/voice-search) - [facebook (4)](https://resources.cmglocalsolutions.com/topic/facebook) - [video marketing (4)](https://resources.cmglocalsolutions.com/topic/video-marketing) - [Email Marketing (3)](https://resources.cmglocalsolutions.com/topic/email-marketing) - [Healthcare (3)](https://resources.cmglocalsolutions.com/topic/healthcare) - [Higher Education (3)](https://resources.cmglocalsolutions.com/topic/higher-education) - [branding (3)](https://resources.cmglocalsolutions.com/topic/branding) - [customer journey (3)](https://resources.cmglocalsolutions.com/topic/customer-journey) - [lead-gen (3)](https://resources.cmglocalsolutions.com/topic/lead-gen) - [location data (3)](https://resources.cmglocalsolutions.com/topic/location-data) - [online video (3)](https://resources.cmglocalsolutions.com/topic/online-video) - [targeted display advertising (3)](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising) - [A/B Testing (2)](https://resources.cmglocalsolutions.com/topic/a-b-testing) - [Amazon (2)](https://resources.cmglocalsolutions.com/topic/amazon) - [Google Ads (2)](https://resources.cmglocalsolutions.com/topic/google-ads) - [data (2)](https://resources.cmglocalsolutions.com/topic/data) - [geo-targeting (2)](https://resources.cmglocalsolutions.com/topic/geo-targeting) - [marketing resources (2)](https://resources.cmglocalsolutions.com/topic/marketing-resources) - [ppc (2)](https://resources.cmglocalsolutions.com/topic/ppc) - [social media images (2)](https://resources.cmglocalsolutions.com/topic/social-media-images) - [traditional media (2)](https://resources.cmglocalsolutions.com/topic/traditional-media) - [visual content (2)](https://resources.cmglocalsolutions.com/topic/visual-content) - [B2B (1)](https://resources.cmglocalsolutions.com/topic/b2b) - [Cox OneSearch (1)](https://resources.cmglocalsolutions.com/topic/cox-onesearch) - [Customer Retention (1)](https://resources.cmglocalsolutions.com/topic/customer-retention) - [Instagram ads (1)](https://resources.cmglocalsolutions.com/topic/instagram-ads) - [Magid (1)](https://resources.cmglocalsolutions.com/topic/magid) - [SEO for Beginners (1)](https://resources.cmglocalsolutions.com/topic/seo-for-beginners) - [audio (1)](https://resources.cmglocalsolutions.com/topic/audio) - [boosted posts (1)](https://resources.cmglocalsolutions.com/topic/boosted-posts) - [brand guidelines (1)](https://resources.cmglocalsolutions.com/topic/brand-guidelines) - [job search (1)](https://resources.cmglocalsolutions.com/topic/job-search) - [memes (1)](https://resources.cmglocalsolutions.com/topic/memes) - [multi-location advertising (1)](https://resources.cmglocalsolutions.com/topic/multi-location-advertising) - [omnichannel marketing (1)](https://resources.cmglocalsolutions.com/topic/omnichannel-marketing) - [retail marketing (1)](https://resources.cmglocalsolutions.com/topic/retail-marketing) - [zero-click searches (1)](https://resources.cmglocalsolutions.com/topic/zero-click-searches) ## Free Resources Click [here](http://blog.cmglocalsolutions.com/online-marketing-resources) to visit our archive of free eBooks and White Papers   Search this site: Search ## Our *Partners* & Publishers ![Google Partner](https://cmglocalsolutions.com/wp-content/uploads/2018/01/google_partner_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2014/03/04_bng_c.png) ![Tag Registered](https://cmglocalsolutions.com/wp-content/uploads/2018/01/tag_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/01/digital_content_next_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/03/http___pluspng.com_img-png_facebook-logo-png-1722-200x42.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2014/03/09_iab_c.jpg) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/01/doubleclick_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/03/iStock-621141822-1024x683.jpg) ### Get started with Local Solutions today [Contact Us](https://cmglocalsolutions.com/contact-us/) **Cox Media Group** 6205 Peachtree Dunwoody Rd. Atlanta, GA 30328 © 2018 Cox Media Group, LLC. All Rights Reserved. - [Privacy Policy](https://cmglocalsolutions.com/privacy-policy/)