--- title: How Video Responses Turn Customers Into Brand Advocates description: Video responses can be the customer service strategy you need to make buyers fall in love with your brand. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Video%20Responses.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [How Video Responses Turn Customers Into Brand Advocates](https://resources.cmglocalsolutions.com/how-video-responses-turn-customers-into-brand-advocates) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on December 27, 2017 at 2:20 PM - [Tweet](https://twitter.com/share) ![Video Responses](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/Video%20Responses.jpg?width=320&name=Video%20Responses.jpg "Video Responses")The growing number of online purchases has officially eclipsed in-store transactions, according to data from [comScore](http://fortune.com/2016/06/08/online-shopping-increases/). But while the number of face-to-face experiences is declining, brands are arguably *more connected* to their customer bases than ever before. Thanks to social media, online chat tools and other tech-enabled solutions, customers can quickly and easily raise questions, address concerns and provide feedback. However, there's one especially personal method that stands above all others: [video responses](http://blog.cmglocalsolutions.com/10-types-of-video-content-your-brand-should-produce). Video may seem time-consuming and challenging, especially for smaller businesses with fewer resources. But thanks to the proliferation of cutting-edge gadgets and ever-present smartphones, sending personalized videos to your customers now takes mere minutes. Here's why video responses are so powerful, and how you can use them to boost customer satisfaction. #### Why Customers Love Video Responses As a marketer, you know there's more to driving customer loyalty than competitive pricing. Providing a positive and memorable experience is just as crucial. In fact, 59 percent of shoppers who experienced personalization reported that it influenced their purchasing decision, according to a study by [Infosys](https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf). While a friendly email or chat message is welcome, imagine the delight of a customer who, after reaching out for help, receives a *personalized* video response. Knowing a brand representative took the time and effort to personally address their needs — rather than sending a canned email or template social response — helps transform customers into advocates. #### How to Make Video Responses Work for Your Brand You're probably thinking, "That's great, but I don't have the resources to create videos for every customer." You don't need expensive equipment (or a recording studio) to create videos for your customers, so long as you have a phone with video capabilities. Simply shoot the video, save the file and send it over. If you're receiving the same question or concern from multiple customers, you can easily repurpose [how-to videos](http://blog.cmglocalsolutions.com/how-creating-educational-videos-can-boost-your-brand) for each instance. Or better yet, publish these videos on your blog and social media accounts so you can quickly share the knowledge with your *entire* audience. Whether shared one-on-one, broadcast to all followers or via some combination of the two, response videos can be the customer service strategy you need to make buyers fall in love with your brand. #### Related Articles [Outstream Video Benefits Publishers and Advertisers](http://blog.cmglocalsolutions.com/outstream-video-benefits-publishers-and-advertisers) [Why an Explainer Video is a Powerful B2B Lead Driver](http://blog.cmglocalsolutions.com/why-an-explainer-video-is-a-powerful-b2b-lead-driver) [Why OTT Advertising Should Be Implemented and Supported by Complementary Strategies](http://blog.cmglocalsolutions.com/why-ott-advertising-should-be-implemented-and-supported-by-complementary-strategies) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/356930/3be9914a-f3c5-4abc-a361-358c32432ed0.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/3be9914a-f3c5-4abc-a361-358c32432ed0) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - 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