--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Automotive description: Automotive | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [It's the Best Time of Year to Buy a Car: How Can Auto Dealers Stand Out?](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out) Posted by [Maddie Thomas](https://resources.cmglocalsolutions.com/author/maddie-thomas) on December 6, 2018 at 2:50 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/car%20rental.jpg)](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out) As customers prepare to spend holiday bonuses, now's the time to launch your most successful automotive marketing tactics. Why? December is the best time of year to buy a car — and meet year-end sales goals.  #### Automotive Consumer Buying Trends [Deloitte's](https://www2.deloitte.com/us/en/pages/manufacturing/articles/automotive-trends-millennials-consumer-study.html) 2018 Global Automotive Consumer Study explored vehicle purchasing behaviors. A top finding was interest in technology, both related to features and the auto buying process. At the forefront are customers asking dealers about alternative powertrains, including electric, hybrid and autonomous, self-driving vehicles. When shopping for a new ride, the report said [customers want to go online](http://blog.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry) to view inventory, compare prices and read reviews, not visit a showroom. And, surprisingly, low prices aren't a driving factor. The customer experience on the [dealer website](https://blog.cmglocalsolutions.com/how-to-plan-a-website-revamp-for-2018) has a significant impact on decision-making, second only to the opinions of friends and family. So, let's make those moments of online engagement incredible. [Read More](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out) 3 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive), [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing) ## [How to Calculate Your Automotive Advertising Budget](https://resources.cmglocalsolutions.com/how-to-calculate-your-automotive-advertising-budget) Posted by [Codee Fuquay](https://resources.cmglocalsolutions.com/author/codee-fuquay) on May 31, 2018 at 3:20 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/automotive%20marketing%20budget.jpg)](https://resources.cmglocalsolutions.com/how-to-calculate-your-automotive-advertising-budget) If statistics are any indication, your automotive advertising budget probably isn't getting any lower. According to [Statista](https://www.statista.com/statistics/470607/automotive-dealers-and-gas-stations-industry-ad-spend-usa/), ad spend by auto dealers rose from $566 million in 2010 to $2.4 billion in 2017. That's a sizable increase, with the steepest hike occurring between 2015 and 2016. One likely reason car dealers are spending more on ads is that they've seen firsthand that paid tactics can increase sales, and they've also probably observed changing customer behaviors. #### Getting Started Over the last decade, more people have begun to research and shop for big purchases online — even cars. Keeping up with the trend means upping the ante on your ads, but how do you set an automotive advertising budget that doesn't cut into your profit margin? [Read More](https://resources.cmglocalsolutions.com/how-to-calculate-your-automotive-advertising-budget) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-to-calculate-your-automotive-advertising-budget#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [Automotive Advertising Fails: Lessons Dealerships Can Learn from Big Brand Flubs](https://resources.cmglocalsolutions.com/automotive-advertising-fails-lessons-dealerships-can-learn-from-big-brand-flubs) Posted by [Carlye Creel](https://resources.cmglocalsolutions.com/author/carlye-creel) on April 5, 2018 at 1:18 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/automotive%20advertising%20fails.jpg)](https://resources.cmglocalsolutions.com/automotive-advertising-fails-lessons-dealerships-can-learn-from-big-brand-flubs) If it seems like every other commercial you see is advertising a car, it's not just your imagination. The automotive industry is the No. 1 category in advertising spend, with automakers comprising nearly one-fifth of [AdAge's list](http://adage.com/article/advertising/world-s-largest-advertisers/306983/) of the world's largest advertisers. But while they may be prolific, it doesn't mean they always get it right. As a car dealership, there's plenty you can learn from automotive advertising fails. While automakers can spend several million dollars on PR efforts to bail themselves out after a massive marketing blunder, the same mistake could permanently destroy the reputation of a smaller business. Here are two important lessons local dealerships can learn from major automotive fails: [Read More](https://resources.cmglocalsolutions.com/automotive-advertising-fails-lessons-dealerships-can-learn-from-big-brand-flubs) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/automotive-advertising-fails-lessons-dealerships-can-learn-from-big-brand-flubs#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [Seasonal Automotive Marketing Best Practices: Part 2](https://resources.cmglocalsolutions.com/seasonal-automotive-marketing-best-practices-part-2) Posted by [Ashley Williams](https://resources.cmglocalsolutions.com/author/ashley-williams) on February 7, 2018 at 2:37 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/seasonal%20automotive%20marketing.jpg)](https://resources.cmglocalsolutions.com/seasonal-automotive-marketing-best-practices-part-2) Seasonal automotive marketing that isn't aimed *directly* at car sales usually isn't a priority. However, by leveraging seasonal trends and educating car owners, you can increase business for your service department. Stay top-of-mind with customers and drive traffic to your service department by reminding them of changing service needs that match the seasons. [Read More](https://resources.cmglocalsolutions.com/seasonal-automotive-marketing-best-practices-part-2) 2 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/seasonal-automotive-marketing-best-practices-part-2#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [Seasonal Automotive Marketing Best Practices: Part 1](https://resources.cmglocalsolutions.com/automotive-marketing-best-practices-for-every-season-part-1) Posted by [Ashley Williams](https://resources.cmglocalsolutions.com/author/ashley-williams) on February 5, 2018 at 11:57 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/iStock-697961546.jpg)](https://resources.cmglocalsolutions.com/automotive-marketing-best-practices-for-every-season-part-1) For most car dealers, seasonal [automotive marketing](https://resources.cmglocalsolutions.com/4-tips-to-boost-your-automotive-marketing) that isn’t aimed *directly* at car sales usually isn't a priority. However, tapping in to seasonal trends and needs is a great way to increase business for your service department. You can stay top-of-mind with your customers and encourage them to visit your service department by reminding them of changing service needs that match the seasons. In this 2-part series, we’ll outline the right solutions to share your message and then provide ideas to reach your customers with seasonal automotive maintenance promotions that's helpful to them — and profitable for you. [Read More](https://resources.cmglocalsolutions.com/automotive-marketing-best-practices-for-every-season-part-1) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/automotive-marketing-best-practices-for-every-season-part-1#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [How are Disruptive Web Users Influencing the Automotive Industry?](https://resources.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on January 5, 2018 at 10:48 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/auto%20industry.jpg)](https://resources.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry) Millennials' preferences and online habits have affected multiple industries in recent years, but even these disruptive web users will need to buy a car at some point. And you'd better believe that when they do, they're going to do their *homework* first. J.D. Power's [U.S. New Autoshopper Study](http://www.jdpower.com/resource/jd-power-new-autoshopper-study) showed that customers who use services like Uber, Airbnb and Netflix — considered "disruptive web users" for their preference of web-based platforms over traditional services — tend to spend significantly more time researching cars when shopping. This audience is bigger than you may think, accounting for about 33 percent of Generation Y and 18 percent of Generation X, as well as 6 percent of Boomers and those older than them. Before making a purchase, these individuals visit as many as 12 websites, whereas traditional shoppers typically visit nine. [Read More](https://resources.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [How Online Video Advertising Boosts Car Sales](https://resources.cmglocalsolutions.com/how-online-video-advertising-boosts-car-sales) Posted by [Chris Finan](https://resources.cmglocalsolutions.com/author/chris-finan) on May 8, 2017 at 10:05 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Online%20Video%20Advertising.jpg)](https://resources.cmglocalsolutions.com/how-online-video-advertising-boosts-car-sales) Car lots have grown quieter in the past decade. As any dealership owner can testify, salespeople used to spend their Saturdays selling vehicle after vehicle. And yet, car sales are up: Americans purchased more than 17.5 million cars and trucks in 2016, according to a report from Autodata and reported on by the [Los Angeles Times](http://www.latimes.com/business/autos/la-fi-hy-auto-sales-20170104-story.html). This was a new record for an industry that's experienced seven years of steady growth. How are successful dealers tapping into this thriving market? The answer is [online video advertising](http://blog.cmglocalsolutions.com/how-to-reap-the-benefits-of-video-advertising). But why do consumers love videos? And which types of videos are most likely to drive shoppers to buy? [Read More](https://resources.cmglocalsolutions.com/how-online-video-advertising-boosts-car-sales) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-online-video-advertising-boosts-car-sales#comments-listing) Topics: [Video Advertising](https://resources.cmglocalsolutions.com/topic/video-advertising), [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [4 Tips to Boost Your Automotive Marketing](https://resources.cmglocalsolutions.com/4-tips-to-boost-your-automotive-marketing) Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on November 21, 2016 at 1:03 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/automotiveimage.jpg)](https://resources.cmglocalsolutions.com/4-tips-to-boost-your-automotive-marketing) Innovations in technology have transformed not just automotive marketing, but the entire industry. It's critical to know and understand how digital marketing solutions can and should be implemented for the auto industry, as well as how traditional media remains useful. #### 1. Get Personal Your customer will most likely begin his or her car-buying research online. This is an ideal opportunity to take advantage of search retargeting, which places a piece of code into the browsers of customers who search for specific terms. Savvy media placement can deliver the matching make and model in ads that will appear in those customers' web searches or Facebook newsfeeds. The trick is to manage the data effectively. [Read More](https://resources.cmglocalsolutions.com/4-tips-to-boost-your-automotive-marketing) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/4-tips-to-boost-your-automotive-marketing#comments-listing) Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [Auto Dealer Marketing in the Digital Age — a Micro-Revolution](https://resources.cmglocalsolutions.com/auto-dealer-marketing-in-the-digital-age-a-micro-revolution) Posted by [Brooke Moody](https://resources.cmglocalsolutions.com/author/brooke-moody) on August 3, 2016 at 11:31 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/coupleincarshowroomreadi_312408.jpg)](https://resources.cmglocalsolutions.com/auto-dealer-marketing-in-the-digital-age-a-micro-revolution) When it comes to auto dealer marketing, these days, the first rule is not to talk about the dealership. According to a new study from [Google](https://www.thinkwithgoogle.com/articles/consumer-car-buying-process-reveals-auto-marketing-opportunities.html), a customer can make as many as 900 digital interactions in the lead-up to purchase. By comparison, the same customer will only visit two dealers in the process. This doesn't represent an entirely new way of doing business. Dealerships have long known that customers can take months to process a car-buying decision. But with the ease of information readily available on mobile, consumers are now researching while standing in line at the grocery store, waiting to pick up their kids or over lunch. Getting those customers in the door is a matter of *how* you interact with them in the micro-moments during the path to purchase. [Read More](https://resources.cmglocalsolutions.com/auto-dealer-marketing-in-the-digital-age-a-micro-revolution) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/auto-dealer-marketing-in-the-digital-age-a-micro-revolution#comments-listing) Topics: [Mobile Optimization and Advertising](https://resources.cmglocalsolutions.com/topic/mobile-optimization-and-advertising), [Video Advertising](https://resources.cmglocalsolutions.com/topic/video-advertising), [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing), [Local Listings Management](https://resources.cmglocalsolutions.com/topic/local-listings-management), [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing), [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) ## [Measure Automotive Advertising Trends With Key KPIs](https://resources.cmglocalsolutions.com/measure-automotive-advertising-trends-with-key-kpis) Posted by [Jesse McCambridge](https://resources.cmglocalsolutions.com/author/jesse-mccambridge) on February 29, 2016 at 9:34 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/cars_231559.jpg)](https://resources.cmglocalsolutions.com/measure-automotive-advertising-trends-with-key-kpis) Businesses in every industry must adhere to certain universal best practices when building a digital presence, but there are differences in how specific companies can effectively deliver certain products online. For instance, in the automotive industry, consumers often use the Internet to research cars, browse dealership inventories and get more information before making a purchase. To target consumers shopping for cars online, advertisers are refining their strategies and monitoring certain metrics that have a strong correlation to digital advertising success among dealerships and automotive brands. When building digital campaigns, focus on these automotive advertising trends to uncover the true value of your automotive ad strategy. [Read More](https://resources.cmglocalsolutions.com/measure-automotive-advertising-trends-with-key-kpis) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/measure-automotive-advertising-trends-with-key-kpis#comments-listing) Topics: [Analytics](https://resources.cmglocalsolutions.com/topic/analytics), [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing), [Automotive](https://resources.cmglocalsolutions.com/topic/automotive) [All posts](https://resources.cmglocalsolutions.com/all) [Next](https://resources.cmglocalsolutions.com/topic/automotive/page/2) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - 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