"In the old days I could just run a local ad and that would take care of the needs, but in today's world you need to be seen everywhere - through digital, through the TV - and with my relationship with Cox Media Group and Google, they take care of all of that for me." - Roger Newman, EVP Stahl Plumbing.
Being seen everywhere is something most companies are trying to accomplish. What they (and you) may not realize is that you don't have to choose between digital advertising and TV, radio, or print advertising. You can do both and experience more success because of it.