--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Healthcare description: Healthcare | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Why Multichannel Marketing is a Must for Healthcare](https://resources.cmglocalsolutions.com/why-multichannel-marketing-is-a-must-for-healthcare) Posted by [Alyson Phillips](https://resources.cmglocalsolutions.com/author/alyson-phillips) on August 2, 2017 at 11:32 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Healthcare%20Multichannel%20Marketing.jpg)](https://resources.cmglocalsolutions.com/why-multichannel-marketing-is-a-must-for-healthcare) In general, marketing isn't a "life or death" career. But for healthcare marketing professionals, that's not necessarily the case. Knowing how to successfully connect doctors with patients isn't only important for physicians trying to build their practice — it could save someone's life. One of the most recent trends in the healthcare industry is [multichannel marketing](http://blog.cmglocalsolutions.com/how-multichannel-campaigns-raise-consumer-purchase-intent), which is the practice of reaching patients using a combination of indirect and direct communication methods. An example of this type of campaign might be a combination of social media posts, TV commercials and email campaigns that all share similar imagery and messaging. And though this type of marketing is effective across many industries, adoption of multichannel strategies has been slow, according to [eMarketer](https://www.emarketer.com/Article/Attribution-Becoming-More-of-Priority-Marketers/1014286). [Read More](https://resources.cmglocalsolutions.com/why-multichannel-marketing-is-a-must-for-healthcare) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/why-multichannel-marketing-is-a-must-for-healthcare#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Integrated Marketing](https://resources.cmglocalsolutions.com/topic/integrated-marketing), [Healthcare](https://resources.cmglocalsolutions.com/topic/healthcare) ## [Mobile Healthcare Searches: 3 Things Providers Need to Know](https://resources.cmglocalsolutions.com/mobile-healthcare-searches-3-things-providers-need-to-know) Posted by [Alyson Phillips](https://resources.cmglocalsolutions.com/author/alyson-phillips) on November 9, 2016 at 1:13 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/medicalbackground_339424.jpg)](https://resources.cmglocalsolutions.com/mobile-healthcare-searches-3-things-providers-need-to-know) While the mobile revolution of the 21st century has changed the face of modern business in nearly every industry, the medical industry has been particularly affected by the rise of smartphones in the U.S. More than half of all smartphone owners have used their phones to look up a medical condition in the past year, and two out of three seeking immediate treatment (at an urgent care facility, emergency room, etc.) check their devices to find the locations closest to them. With mobile healthcare searches on the rise, providers may be wondering how they can connect with new patients and take advantage of this growing trend. Fortunately, the solution starts with two little words: [Read More](https://resources.cmglocalsolutions.com/mobile-healthcare-searches-3-things-providers-need-to-know) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/mobile-healthcare-searches-3-things-providers-need-to-know#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Search Engine Optimization (SEO)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo), [Healthcare](https://resources.cmglocalsolutions.com/topic/healthcare) ## [Health Care Marketing 101](https://resources.cmglocalsolutions.com/health-care-marketing-101) Posted by [Alyson Phillips](https://resources.cmglocalsolutions.com/author/alyson-phillips) on September 26, 2016 at 10:58 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/medicalstethoscopetwiste_337867.jpg)](https://resources.cmglocalsolutions.com/health-care-marketing-101) The services they provide are much different than your typical organization, but just like those businesses, health care companies need to make their offerings known to the public. If you're in the industry, you know that marketing is a critical component of your business' long-term success — but the keys to success are much different for you than they are for, say, a retail company or a restaurant chain. You're tasked with promoting your services while establishing your expertise and building considerable trust among your potential patients. There's plenty to balance in terms of professional ethics, sensitivity to patient needs, and the duty to provide the highest standard of care possible. So how can you reflect these core values through your marketing? Here are some tips. 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