--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | Paid Search Engine Marketing description: Paid Search Engine Marketing | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Google Marketing Live 2019: Key Takeaways](https://resources.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways) Posted by [Jesse McCambridge & Joseph Naylor](https://resources.cmglocalsolutions.com/author/jesse-mccambridge-joseph-naylor) on May 24, 2019 at 10:30 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/San%20Francisco.jpg)](https://resources.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways) > Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads. Our Local Solutions team was there in person and captured the following key takeaways for you. > > From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.  While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.  With that in mind, let's look at some of the highlights and biggest potential game-changers of the event.  >   [Read More](https://resources.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Google](https://resources.cmglocalsolutions.com/topic/google), [Google Ads](https://resources.cmglocalsolutions.com/topic/google-ads) ## [3 Lead-Generating Tactics for Marketers](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on January 10, 2019 at 9:06 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/3%20lead%20gen.jpg)](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) Lead-generating tactics play an important role in the digital age. There are hundreds of ways that businesses can get their names out there, but these three basic concepts form a good foundation for a lead-generation strategy. By investing in these three areas, you can boost sales and make a serious online impact.   #### Paid Search Paid search is one of the most popular lead-generating tactics, and for good reason: It works. The idea behind paid search is that it can serve your ads to literally anyone who might be interested in your product and, when used effectively, can actually help improve other marketing tactics. [Read More](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen), [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising) ## [Google Responsive Search Ads: Everything You Need to Know](https://resources.cmglocalsolutions.com/google-responsive-search-ads-everything-you-need-to-know) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on September 27, 2018 at 2:25 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Google%20Responsivle%20Search%209.27.18_599704.jpg)](https://resources.cmglocalsolutions.com/google-responsive-search-ads-everything-you-need-to-know) After a beta launch in May, Google's responsive search ads are now available through its advertising platform. This new product is designed to offer the size, customization and flexibility that today's businesses need when crafting messaging for their unique target audiences. This new [search](https://resources.cmglocalsolutions.com/balance-your-paid-search-campaign) ad solution can now deliver tens of thousands of feature combinations, which means there are nearly endless ways to optimize the tool to produce better results. Here's a brief guide on what responsive ads can offer your business marketing efforts. #### What Makes Responsive Search Ads Unique [Read More](https://resources.cmglocalsolutions.com/google-responsive-search-ads-everything-you-need-to-know) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/google-responsive-search-ads-everything-you-need-to-know#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy) ## [The Numbers Behind the Digital Duopoly of Facebook and Google](https://resources.cmglocalsolutions.com/the-numbers-behind-the-digital-duopoly-of-facebook-and-google) Posted by [Pete Stafford & Apryl Pilloli](https://resources.cmglocalsolutions.com/author/pete-stafford-apryl-pilloli) on June 19, 2018 at 11:18 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/digital%20duopoly.jpg)](https://resources.cmglocalsolutions.com/the-numbers-behind-the-digital-duopoly-of-facebook-and-google) Every industry has superstars. When it comes to online ad revenue, Facebook and Google are on the red carpet. The digital marketing world often refers to the two as a "digital duopoly" due to their massive success over other social platforms, and the title is warranted. [Read More](https://resources.cmglocalsolutions.com/the-numbers-behind-the-digital-duopoly-of-facebook-and-google) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/the-numbers-behind-the-digital-duopoly-of-facebook-and-google#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing) ## [AdWords vs. AdSense: What Makes Them Different, and How to Use Them](https://resources.cmglocalsolutions.com/adwords.vs.adsense.what.makes.them.different.and.how.to.use.them) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on April 26, 2018 at 2:04 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/adwords%20vs%20adsense.jpg)](https://resources.cmglocalsolutions.com/adwords.vs.adsense.what.makes.them.different.and.how.to.use.them) It's hard to blame anyone who confuses Google AdWords with Google AdSense. The two services have similar names, and they even serve different sides of the same advertising coin. But before you take advantage of either of these valuable marketing resources, it's important to understand the advantages of AdWords vs. AdSense, and how each platform can benefit your marketing strategy. When utilized correctly, both platforms can help brands optimize their ad spending and even generate revenue to fund additional campaigns. Here's a look at how AdWords and AdSense can help your business raise its standard for digital performance. [Read More](https://resources.cmglocalsolutions.com/adwords.vs.adsense.what.makes.them.different.and.how.to.use.them) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/adwords.vs.adsense.what.makes.them.different.and.how.to.use.them#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) ## [What is Retargeting? How Does It Improve Your SEO and SEM Strategy?](https://resources.cmglocalsolutions.com/what-is-retargeting-how-does-it-improve-your-seo-and-sem-strategy) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on March 15, 2018 at 11:40 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/persondrawingdartandarro_549485.jpg)](https://resources.cmglocalsolutions.com/what-is-retargeting-how-does-it-improve-your-seo-and-sem-strategy) Your client sells pizza, but it's not *just any old pie*. They've created a buffet of gourmet toppings, imported cheeses and homemade sauces that allows customers to build the most unique flavor combinations known to carb lovers anywhere. You know there are plenty of hungry customers out there, so you decide to use retargeting to corner the market on all those "pizza near me" [local searches](http://blog.cmglocalsolutions.com/using-local-search-to-drive-in-store-sales). So what is [retargeting](https://resources.cmglocalsolutions.com/use-retargeting-to-grow-your-business), exactly — and how does it improve your [SEO](https://resources.cmglocalsolutions.com/what-is-seo-in-marketing) and SEM strategy? [Read More](https://resources.cmglocalsolutions.com/what-is-retargeting-how-does-it-improve-your-seo-and-sem-strategy) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/what-is-retargeting-how-does-it-improve-your-seo-and-sem-strategy#comments-listing) Topics: [Retargeting and Remarketing](https://resources.cmglocalsolutions.com/topic/retargeting-and-remarketing), [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Search Engine Optimization (SEO)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) ## [How to Identify Negative Keywords for Your SEM Campaign](https://resources.cmglocalsolutions.com/how-to-identify-negative-keywords-for-your-sem-campaign) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on February 19, 2018 at 11:36 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/negative%20keywords.jpg)](https://resources.cmglocalsolutions.com/how-to-identify-negative-keywords-for-your-sem-campaign) When it comes to your [search engine marketing (SEM) strategy](http://blog.cmglocalsolutions.com/why-your-sem-strategy-isnt-working), choosing the right keywords can make *or break* a campaign. From the content you create to the ads you publish, every asset should center around a core list of keywords that align with your target audience's needs. Whether you're new to running SEM campaigns or consider yourself a seasoned pro, you've likely spent a great deal of time considering what keywords will drive the most clicks and conversions. But what about negative keywords? That is, the keywords you don't want to rank for. Let's take a look at how a negative keyword list can help improve the success of your [SEM](https://resources.cmglocalsolutions.com/why-your-sem-strategy-isnt-working) efforts. [Read More](https://resources.cmglocalsolutions.com/how-to-identify-negative-keywords-for-your-sem-campaign) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-to-identify-negative-keywords-for-your-sem-campaign#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) ## [How to Drive PPC Campaign Optimization With Better Ad Copy](https://resources.cmglocalsolutions.com/how-to-drive-ppc-campaign-optimization-with-better-ad-copy) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on November 15, 2017 at 10:28 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/PPC%20campaign%20optimization.jpg)](https://resources.cmglocalsolutions.com/how-to-drive-ppc-campaign-optimization-with-better-ad-copy) Marketers know the importance of choosing the right keywords, selecting relevant audience filters and building a landing page that turns referrals into conversions. But if you're serious about [PPC campaign](http://blog.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) optimization, then you also have to spend time hammering away at your campaign's ad copy. [Read More](https://resources.cmglocalsolutions.com/how-to-drive-ppc-campaign-optimization-with-better-ad-copy) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/how-to-drive-ppc-campaign-optimization-with-better-ad-copy#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) ## [PPC Campaign Strategy: 3 Common Mistakes You Could Be Making](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on October 25, 2017 at 2:31 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/PPC%20Campaign%20Strategy.jpg)](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) When it comes to pay-per-click (PPC) advertising, driving positive ROI is every marketer's goal. If you're seeing diminishing returns from your PPC campaign strategy, a number of factors could be causing this negative outcome. Take some time to revisit those campaigns and see if you're making one of these common mistakes. #### You're Not Using Long-Tail Keywords Businesses like Target, Wal-Mart and Best Buy might see big returns from ad campaigns focused on broad, popular keywords like "iPhone" or "laptop," but this type of approach typically isn't useful for small or midsize businesses. Research compiled by [eConsultancy](https://econsultancy.com/blog/68788-are-long-tail-keywords-still-important-for-ppc-in-2017-a-data-backed-answer/) found that around 70 percent of search traffic comes from long-tail keywords that are at least four words in length. If you haven't already, it may be time to examine your local market and determine what sort of specific, long-tail keywords people use when searching for your business. [Read More](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) ## [Why Paid Search Ads Depend on Well-written Ad Copy](https://resources.cmglocalsolutions.com/why-paid-search-ads-depend-on-well-written-ad-copy) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on July 19, 2017 at 9:42 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/Ad%20Copy.jpg)](https://resources.cmglocalsolutions.com/why-paid-search-ads-depend-on-well-written-ad-copy) [Paid search](https://resources.cmglocalsolutions.com/balance-your-paid-search-campaign) has plenty to offer small and mid-sized businesses, especially when those brands aren't ranking at the top of their desired keyword searches. But spending for this ad space needs to be carefully done so that you aren't throwing away all your marketing dollars. And even when you find the right bid opportunity, there's more work to be done: You need to have strong ad copy in place to take advantage. [Read More](https://resources.cmglocalsolutions.com/why-paid-search-ads-depend-on-well-written-ad-copy) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/why-paid-search-ads-depend-on-well-written-ad-copy#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) [All posts](https://resources.cmglocalsolutions.com/all) [Next](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing/page/2) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - [Search Engine Optimization (SEO) (63)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) - 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