--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | ppc description: ppc | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Simple Tips for an Effective Legal PPC Campaign](https://resources.cmglocalsolutions.com/law-ppc-campaigns) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on March 20, 2019 at 3:34 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/law%20firm%20PPC%20campaign.jpg)](https://resources.cmglocalsolutions.com/law-ppc-campaigns) The keywords "lawyer" and "attorney" are some of the most expensive in the [PPC](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place. [Read More](https://resources.cmglocalsolutions.com/law-ppc-campaigns) 2 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/law-ppc-campaigns#comments-listing) Topics: [digital advertising](https://resources.cmglocalsolutions.com/topic/digital-advertising), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen), [ppc](https://resources.cmglocalsolutions.com/topic/ppc) ## [Which Is the Best Online Advertising Strategy: PPC or Social Media?](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on February 26, 2019 at 3:53 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/iStock-979017404.jpg)](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) Today, marketers are forced to navigate more advertising platforms than ever before and deciding where to allocate budget has become increasingly challenging. However, the success of your online advertising strategy relies on your ability to choose wisely. Two of the most common types of online advertising are [pay-per-click (PPC) advertising](http://blog.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) and [social media advertising](http://blog.cmglocalsolutions.com/3-tips-to-scale-your-social-media-marketing-efforts). To help you make the most of your budget, we're going to delve into the benefits of each strategy. [Read More](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media#comments-listing) Topics: [digital advertising](https://resources.cmglocalsolutions.com/topic/digital-advertising), [social media](https://resources.cmglocalsolutions.com/topic/social-media), [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising), [ppc](https://resources.cmglocalsolutions.com/topic/ppc) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - 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