---
title: Digital Marketing Solved Blog  | Local Solutions by Cox Media Group | Seasonal Marketing
description: Seasonal Marketing | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends.
---

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# Digital Marketing Solved Blog

## [Digital Marketing Planning: How Early Is Too Early?](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

 Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on April 18, 2019 at 5:51 PM

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[![](https://resources.cmglocalsolutions.com/hubfs/Digital%20Marketing%20Planning.jpg)](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer: **it is never too early to begin thinking ahead.** 

For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks.     
Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season.  

[Read More](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early)

 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/digital-marketing-planning-how-early#comments-listing)

 Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing)

## [It's the Best Time of Year to Buy a Car: How Can Auto Dealers Stand Out?](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out)

 Posted by [Maddie Thomas](https://resources.cmglocalsolutions.com/author/maddie-thomas) on December 6, 2018 at 2:50 PM

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[![](https://resources.cmglocalsolutions.com/hubfs/car%20rental.jpg)](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out)

As customers prepare to spend holiday bonuses, now's the time to launch your most successful automotive marketing tactics. Why? December is the best time of year to buy a car — and meet year-end sales goals. 

#### Automotive Consumer Buying Trends

[Deloitte's](https://www2.deloitte.com/us/en/pages/manufacturing/articles/automotive-trends-millennials-consumer-study.html) 2018 Global Automotive Consumer Study explored vehicle purchasing behaviors. A top finding was interest in technology, both related to features and the auto buying process. At the forefront are customers asking dealers about alternative powertrains, including electric, hybrid and autonomous, self-driving vehicles.

When shopping for a new ride, the report said [customers want to go online](http://blog.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry)<http://blog.cmglocalsolutions.com/how-are-disruptive-web-users-influencing-the-automotive-industry> to view inventory, compare prices and read reviews, not visit a showroom. And, surprisingly, low prices aren't a driving factor. The customer experience on the [dealer website](https://blog.cmglocalsolutions.com/how-to-plan-a-website-revamp-for-2018) has a significant impact on decision-making, second only to the opinions of friends and family. So, let's make those moments of online engagement incredible.

[Read More](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out)

 3 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/its-the-best-time-of-year-to-buy-a-car-how-can-auto-dealers-stand-out#comments-listing)

 Topics: [Automotive](https://resources.cmglocalsolutions.com/topic/automotive), [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing)

## [Holiday Shopping: 3 Fast Tips for Businesses Marketing Online](https://resources.cmglocalsolutions.com/2018-holiday-shopping-3-fast-tips-for-businesses-marketing-online)

 Posted by [Allie Farnen](https://resources.cmglocalsolutions.com/author/allie-farnen) on December 3, 2018 at 12:38 PM

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[![](https://resources.cmglocalsolutions.com/hubfs/holiday%20shopping.jpg)](https://resources.cmglocalsolutions.com/2018-holiday-shopping-3-fast-tips-for-businesses-marketing-online)

Ready or not, the holiday shopping season is well underway. With online sales projected to reach $123.39 billion this year, according to [eMarketer](https://www.emarketer.com/content/holiday-shopping-2018-10), there are plenty of opportunities to grow your revenue and achieve your annual goals.

However, as a marketer, keeping up with ever-evolving consumer trends can be dizzying — especially during holiday crunch time when you and your team are at your busiest. To help make sure you enjoy a sizable piece of this holiday season's consumer spending, here are three things you can do right now.

[Read More](https://resources.cmglocalsolutions.com/2018-holiday-shopping-3-fast-tips-for-businesses-marketing-online)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/2018-holiday-shopping-3-fast-tips-for-businesses-marketing-online#comments-listing)

 Topics: [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing), [customer journey](https://resources.cmglocalsolutions.com/topic/customer-journey)

## [Top Retail Marketing Trends for the Holiday Season](https://resources.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season)

 Posted by [Allie Farnen](https://resources.cmglocalsolutions.com/author/allie-farnen) on November 8, 2018 at 10:52 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/Retail%20Marketing%20Holiday%20Season.jpg)](https://resources.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season)

The holiday season is upon us. While many retailers are already prepared, other marketing professionals want to ensure that their holiday plans still align with anticipated trends for the year. After all, in an industry that is constantly changing and evolving, you never know when a new piece of technology or a marketing platform update might throw your plans for a loop.

To put your mind at ease and prepare you for the coming weeks, here are the top three retail marketing trends that will help your brand stand out this holiday season.

[Read More](https://resources.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/top-retail-marketing-trends-for-the-2018-holiday-season#comments-listing)

 Topics: [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing)

## [5 Off-Season Marketing Strategy Ideas to Drive Massive Engagement](https://resources.cmglocalsolutions.com/5-off-season-marketing-strategy-ideas-to-drive-massive-engagement)

 Posted by [Chip Beale](https://resources.cmglocalsolutions.com/author/chip-beale) on October 24, 2018 at 11:14 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/5%20Trends%20During%20Slow%20Season%2010.24.jpg)](https://resources.cmglocalsolutions.com/5-off-season-marketing-strategy-ideas-to-drive-massive-engagement)

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and [successful seasonal campaigns](http://blog.cmglocalsolutions.com/seasonal-advertising-its-not-just-for-the-holidays), losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.

[Read More](https://resources.cmglocalsolutions.com/5-off-season-marketing-strategy-ideas-to-drive-massive-engagement)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/5-off-season-marketing-strategy-ideas-to-drive-massive-engagement#comments-listing)

 Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy), [Seasonal Marketing](https://resources.cmglocalsolutions.com/topic/seasonal-marketing)

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