--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | target audience description: target audience | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Audience Tailored Creative and the Rise of Audience Signals](https://resources.cmglocalsolutions.com/audience-tailored-creative-and-the-rise-of-audience-signals) Posted by [Jennifer Dragon](https://resources.cmglocalsolutions.com/author/jennifer-dragon) on June 19, 2019 at 10:05 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Marketing-Meeting.jpg)](https://resources.cmglocalsolutions.com/audience-tailored-creative-and-the-rise-of-audience-signals) Marketing plays an important role in helping businesses attract and maintain customers. However, for any marketing campaign to be effective, it is important to employ the right strategies. Today, businesses are increasingly developing customized messages in an attempt to resonate with target audiences. Unlike in the past--when basic demographic information was the basis for creating audience-tailored content--audience signals have given creative teams a new world in which to brainstorm. One of the most efficient ways to use audience signals is to come up with a core idea before bringing in personalization tweaks to ensure unique and relevant content for each audience. [Read More](https://resources.cmglocalsolutions.com/audience-tailored-creative-and-the-rise-of-audience-signals) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/audience-tailored-creative-and-the-rise-of-audience-signals#comments-listing) Topics: [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience) ## [4 Best Practices to Turn Your Instagram Ads into Conversions](https://resources.cmglocalsolutions.com/4-best-practices-to-turn-your-instagram-ads-into-conversions) Posted by [Ginger Gatewood](https://resources.cmglocalsolutions.com/author/ginger-gatewood) on June 5, 2019 at 11:01 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/people-on-phones-instagram.jpg)](https://resources.cmglocalsolutions.com/4-best-practices-to-turn-your-instagram-ads-into-conversions) With billions of people using social media, businesses are leveraging these platforms to target users and convert them into paying customers. Instagram is not only for teenagers posting selfies but also for businesses trying to reach prospects. The platform offers numerous features for businesses to reach different marketing goals:  brand awareness, improving website traffic, generating leads, and boosting sales. Also, businesses want to take advantage of Instagram's highly engaged users. [50%](https://urldefense.proofpoint.com/v2/url?u=https-3A__www.hubspot.com_instagram-2Dmarketing&d=DwMFaQ&c=QvQrCjPtO9cKGOfGYlNgXQ&r=qU0T7iBSZWvcuFSME8aCW6kg5BJIwMtPro5gfEyDsko&m=zO3uVTot4-KZxT_wAw1_MDwOL3mv4Vke3xPpJnms7nU&s=QTTUBVj8yUyD9_oakbF59QmGKtpwSrSufDfA-0LM2oU&e=) of Instagram users follow one or more businesses. However, many businesses struggle with using paid Instagram ads and have problems using them effectively. This article will offer up four best practices to turn your paid Instagram ads into conversions.   [Read More](https://resources.cmglocalsolutions.com/4-best-practices-to-turn-your-instagram-ads-into-conversions) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/4-best-practices-to-turn-your-instagram-ads-into-conversions#comments-listing) Topics: [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [Instagram ads](https://resources.cmglocalsolutions.com/topic/instagram-ads) ## [Simple Tips for an Effective Legal PPC Campaign](https://resources.cmglocalsolutions.com/law-ppc-campaigns) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on March 20, 2019 at 3:34 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/law%20firm%20PPC%20campaign.jpg)](https://resources.cmglocalsolutions.com/law-ppc-campaigns) The keywords "lawyer" and "attorney" are some of the most expensive in the [PPC](https://resources.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads. That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place. [Read More](https://resources.cmglocalsolutions.com/law-ppc-campaigns) 2 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/law-ppc-campaigns#comments-listing) Topics: [digital advertising](https://resources.cmglocalsolutions.com/topic/digital-advertising), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen), [ppc](https://resources.cmglocalsolutions.com/topic/ppc) ## [Audience Targeting on Pinterest](https://resources.cmglocalsolutions.com/audience-targeting-on-pinterest) Posted by [Apryl Pilolli](https://resources.cmglocalsolutions.com/author/apryl-pilolli) on December 20, 2018 at 10:17 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Aud%20Targeting_Pinterest.jpg)](https://resources.cmglocalsolutions.com/audience-targeting-on-pinterest) Pinterest is often overlooked as an advertising platform, but the virtual pinboard has 250 million active monthly users. It is hugely popular for people seeking inspiration for weddings, cooking, fashion, home renovation and more. Given its widespread use in sparking creativity among users, Pinterest is perfect for promoting new brands, products and ideas. Lifestyle brands not advertising on the platform are missing opportunities for customer acquisition. Today we wrap up our Social Audience Targeting series looking at how to best create a social campaign within Pinterest. [Read More](https://resources.cmglocalsolutions.com/audience-targeting-on-pinterest) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/audience-targeting-on-pinterest#comments-listing) Topics: [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [social media](https://resources.cmglocalsolutions.com/topic/social-media) ## [Audience Targeting on Twitter](https://resources.cmglocalsolutions.com/audience-targeting-on-twitter) Posted by [Apryl Pilolli](https://resources.cmglocalsolutions.com/author/apryl-pilolli) on December 19, 2018 at 10:27 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Aud%20Targeting_Twitter.jpg)](https://resources.cmglocalsolutions.com/audience-targeting-on-twitter) Twitter has 328 million monthly active users with over 500 million tweets sent each day. It offers a plethora of targeting options that are similar to Facebook's ad platform, but also has the ability to do keyword, event, and TV targeting. In today's Audience Targeting Social series, we're looking at how to capitalize on the enormous activity to capture ROI. [Read More](https://resources.cmglocalsolutions.com/audience-targeting-on-twitter) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/audience-targeting-on-twitter#comments-listing) Topics: [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [social media](https://resources.cmglocalsolutions.com/topic/social-media) ## [Audience Targeting on LinkedIn](https://resources.cmglocalsolutions.com/audience-targeting-on-linkedin) Posted by [Apryl Pilolli](https://resources.cmglocalsolutions.com/author/apryl-pilolli) on December 18, 2018 at 10:26 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Aud%20Targeting_Linkedin.jpg)](https://resources.cmglocalsolutions.com/audience-targeting-on-linkedin) LinkedIn is the world's largest professional network with 260 million monthly active members and 8 million business pages. This is where B2B companies can shine. The network is designed specifically for business networking and is a great place to advertise business solutions, higher education and recruitment. LinkedIn reports that four out of five of its members drive business decisions. As we continue in our Social Audience Targeting series, we're sharing the building blocks for LinkedIn social campaigns that can deliver results for your business. [Read More](https://resources.cmglocalsolutions.com/audience-targeting-on-linkedin) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/audience-targeting-on-linkedin#comments-listing) Topics: [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [social media](https://resources.cmglocalsolutions.com/topic/social-media) ## [Audience Targeting on Facebook, Instagram and Messenger](https://resources.cmglocalsolutions.com/audience-targeting-on-facebook-instagram-and-messenger) Posted by [Apryl Pilolli](https://resources.cmglocalsolutions.com/author/apryl-pilolli) on December 17, 2018 at 11:53 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Aud%20Targeting_FB%20Insta%20Messenger.jpg)](https://resources.cmglocalsolutions.com/audience-targeting-on-facebook-instagram-and-messenger) Facebook has more than two billion active users every month Instagram and Messenger each have more than one billion monthly active users. With so many active users across social platforms, it means there is something for everyone. Facebook owns Instagram and Messenger, so the targeting capabilities are very similar, and brands can run fairly seamlessly across both. However, to truly get traction with your social marketing plan, you'll need to understand how to best leverage the targeting options and ad formats available. [Read More](https://resources.cmglocalsolutions.com/audience-targeting-on-facebook-instagram-and-messenger) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/audience-targeting-on-facebook-instagram-and-messenger#comments-listing) Topics: [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing), [target audience](https://resources.cmglocalsolutions.com/topic/target-audience), [social media](https://resources.cmglocalsolutions.com/topic/social-media) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - 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