---
title: Digital Marketing Solved Blog  | Local Solutions by Cox Media Group | visual content
description: visual content | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends.
---

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# Digital Marketing Solved Blog

## [All About Instagram Stories](https://resources.cmglocalsolutions.com/instagram-stories)

 Posted by [Ginger Gatewood](https://resources.cmglocalsolutions.com/author/ginger-gatewood) on February 20, 2019 at 2:15 PM

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[![](https://resources.cmglocalsolutions.com/hubfs/iStock-877219804.jpg)](https://resources.cmglocalsolutions.com/instagram-stories)

If you're an avid Instagram user, you've definitely noticed the Instagram Stories feature at the top of your newsfeed whenever you open the app. This feature allows users to share multiple moments from their lives via a slideshow format that includes photo and/or video content. The birth of Instagram Stories came from the popularity of user’s wanting to share moments, but not necessarily wanting to share them forever. Poof! They disappear after 24 hours. This is clearly a big shift in consumer behavior and a big opportunity for brands. With 500 million+ accounts using Instagram Stories every day, adding this feature to your [digital marketing](http://blog.cmglocalsolutions.com/3-reasons-why-digital-media-marketing-works) strategy is a no-brainer.  

#### Business Sense + Instagram Stories

[Read More](https://resources.cmglocalsolutions.com/instagram-stories)

 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/instagram-stories#comments-listing)

 Topics: [digital advertising](https://resources.cmglocalsolutions.com/topic/digital-advertising), [social media](https://resources.cmglocalsolutions.com/topic/social-media), [visual content](https://resources.cmglocalsolutions.com/topic/visual-content), [social media images](https://resources.cmglocalsolutions.com/topic/social-media-images), [branding](https://resources.cmglocalsolutions.com/topic/branding)

## [Pics, Memes and GIFs: How Content Images Increase Your Brand Awareness](https://resources.cmglocalsolutions.com/pics-memes-and-gifs-how-content-images-increase-your-brand-awareness)

 Posted by [Rachel McMullen](https://resources.cmglocalsolutions.com/author/rachel-mcmullen) on December 13, 2018 at 9:54 AM

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[![](https://resources.cmglocalsolutions.com/hubfs/iStock-177122792.jpg)](https://resources.cmglocalsolutions.com/pics-memes-and-gifs-how-content-images-increase-your-brand-awareness)

Most marketers know the difference a little eye candy can make when it comes to winning over their audience, and this difference is clear in higher performance metrics for their campaigns.

According to [John Medina](http://www.brainrules.net/vision), author of "Brain Rules," visual content can support information recall by up to 65 percent three days after the information was delivered. Compare that to text-only information, which offers a recall rate of only 10%. That's Cray!

If you haven't given too much thought to the types of images you use in your marketing, it's time to consider how new forms of content might provide a much-needed boost to your campaign ROI. Here's a look at how to leverage images for the greatest impact and improved brand awareness.

[Read More](https://resources.cmglocalsolutions.com/pics-memes-and-gifs-how-content-images-increase-your-brand-awareness)

 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/pics-memes-and-gifs-how-content-images-increase-your-brand-awareness#comments-listing)

 Topics: [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing), [visual content](https://resources.cmglocalsolutions.com/topic/visual-content), [memes](https://resources.cmglocalsolutions.com/topic/memes), [social media images](https://resources.cmglocalsolutions.com/topic/social-media-images)

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