--- title: Travel Advertising Soars With Paid Search description: Paid search has a proven track record in travel advertising, allowing businesses to reach travelers along multiple parts of their consumer journey. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/boardingpassandpassporto_350822.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Travel Advertising Soars With Paid Search](https://resources.cmglocalsolutions.com/travel-advertising-soars-with-paid-search) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on October 17, 2016 at 1:13 PM - [Tweet](https://twitter.com/share) ![Travel advertising and paid search](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/boardingpassandpassporto_350822.jpg?width=350&name=boardingpassandpassporto_350822.jpg "Travel advertising and paid search")If you do any travel advertising, you know that the days of the white-gloved, bespoke traveler are far gone. It's long been true that travel is booked almost exclusively online — whether through branded travel apps such as Expedia, independently by going directly to hotel and airline websites, or even by travel agents (who, yes, still exist). For businesses that rely on tourism, this has created new opportunities to reach customers. #### The Purchase Journey Long before a trip is booked, consumers begin to research destinations. The purchase journey can run the gamut from daydreaming about what it would be like to stay in the Caribbean to actually investigating the cost of flights, hotel rooms and things to do in Antigua. It is along this path that marketers for hotels, chambers of commerce and travel destinations can reach customers, particularly through search engine marketing (SEM). Paid search — where you pay only for clicks on the ads that pop up in response to the key phrases you select — has a proven track record in travel advertising. Just look at Dutch-based [booking.com](https://www.booking.com/content/about.en-gb.html?dcid=1&lang=en-gb&sid=0e8f3e5073ba509e48f18582dea21897), a travel site that snagged 34.4 percent of its traffic from search (53.4 percent of which was paid), according to a [SimilarWeb](https://www.similarweb.com/website/booking.com#search) report from August 2016. That's a significant chunk of the 1,100,000 room nights the app books each day. #### The Importance of SEM According to research from [eMarketer](http://www.emarketer.com/Article/Most-Travelers-Use-Search-Engines-Planning-Trip/1013745), almost half of North American travelers begin the purchase journeys leading up to their travel journeys on a search engine. Even after the trip begins, the purchase journey continues. As [Google](https://www.thinkwithgoogle.com/infographics/travel-infographic-mobile-shapes-customer-journey.html) notes, 85 percent of leisure travelers decide on activities only after arriving at their destination. With paid search, advertisers can and should take advantage of this extended path to purchase. #### There's Never Been an Easier Time to Be Found SEM levels the playing field in ways that smaller marketers couldn't have anticipated even just a few years ago. The opportunity must be seized. Poor exposure, or worse, nonexistent exposure, can destroy your business. Work with an SEM professional to set up and manage a paid search campaign. In the short run, it will save you time and money; in the long run, it could mean staying in the game. **Related** **Articles** [Generating SEM Leads: Tips to Optimize Your Strategy](http://blog.cmglocalsolutions.com/generating-sem-leads-tips-to-optimize-your-strategy) [How to Build a Winning SEO Strategy in 2016](http://blog.cmglocalsolutions.com/how-to-build-a-winning-seo-strategy-in-2016) [3 Overlooked Ways to Optimize SEO in the Restaurant Industry](http://blog.cmglocalsolutions.com/3-overlooked-ways-to-optimize-seo-in-the-restaurant-industry) [![Connect with a Digital Expert](https://no-cache.hubspot.com/cta/default/356930/c7ec8320-d9b9-4220-afb6-9dab42270207.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/c7ec8320-d9b9-4220-afb6-9dab42270207) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - 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