--- title: Weather-Based Marketing description: Work with your digital marketing partner to create weather-based marketing campaigns that will help you get the most out of the hot (or cold) days ahead. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/weather-based_marketing-1.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Weather-Based Marketing](https://resources.cmglocalsolutions.com/weather-based-marketing) Posted by [Zuri Stanback](https://resources.cmglocalsolutions.com/author/zuri-stanback) on September 6, 2016 at 11:41 AM - [Tweet](https://twitter.com/share) ![weather-based_marketing-1.jpg](https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/weather-based_marketing-1.jpg)Weather-based marketing is a powerful tool when it comes to capitalizing on consumer behavior that changes with the weather. The days of only being able to get the weather forecast on the TV, radio, or in the newspaper before heading to work are long gone. Now consumers have a variety of ways to check the weather, including weather sites online, real-time weather apps or local news apps. Mobile now accounts for nearly one-third of all e-commerce sales, as [InternetRetailer](https://www.internetretailer.com/2015/08/18/mobile-commerce-now-30-all-us-e-commerce) notes — and recent reports state that consumers check the weather on their mobile phones multiple times a day. Real-time mobile engagement gives you a great opportunity to capitalize on hyper-local geotargeted ads that can be changed as often as the weather. ### **Weather Targeting** Digital marketing provides unprecedented opportunities to get personal with messages based on triggers. Weather triggers can be used in an advertising campaign to increase efficacy, particularly if you are using geotargeting and programmatic advertising. By using weather analytics, you can anticipate patterns. If you're expecting a particularly long winter or hot summer, for example, you may want to adjust prices and ensure that you're running more relevant ads (e.g., for iced or hot coffee, depending). If you are using [programmatic](http://blog.cmglocalsolutions.com/programmatic-advertising-101-a-beginners-guide-to-the-benefits) advertising, you can automatically switch ads based on preset parameters to make sure you serve the right ad at the right time. When you combine programmatic with [geo-precise targeting](http://blog.cmglocalsolutions.com/geo-precise-targeting-its-time-to-get-off-the-fence), you can shift gears quickly when you hear a storm or a heat wave is approaching. ### **Local Media Site Advertising** If you're a local business in an area with an extreme or unpredictable climate, the weather can be your friend. Your customers will likely be accessing their weather apps more frequently — or tuning into local radio or TV stations — and this gives you another opportunity to get your message in front of them. Advertise on the weather pages of local TV and radio websites and apps, or sponsor content on a radio show that's giving up-to-date storm coverage when customers are more likely to be tuning in. Since the weather can change dramatically and rapidly, making sure you work with your digital marketing partner to create weather-based marketing campaigns will help you get the most out of the hot (or cold) days ahead. **Related Articles** [Consumer Behavior: Keep Bad Weather From Affecting Your Business](http://blog.cmglocalsolutions.com/consumer-behavior-keep-bad-weather-from-affecting-your-business) [Seasonal Advertising: It's Not Just for the Holidays](http://blog.cmglocalsolutions.com/seasonal-advertising-its-not-just-for-the-holidays) [How to Excel at Seasonal Advertising](http://blog.cmglocalsolutions.com/how-to-excel-at-seasonal-advertising) [![How to run an effective seasonal advertising campaign](https://no-cache.hubspot.com/cta/default/356930/51d27c25-8ee9-474d-b802-98ed1ccae1c0.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/51d27c25-8ee9-474d-b802-98ed1ccae1c0) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [Home Services](https://resources.cmglocalsolutions.com/topic/home-services) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - 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