--- title: What Is Ad Blocking, and How Can You Get in Front of This Issue? description: It's easy to get frustrated by ad blocking, but taking a hard look at where it's happening can help you get in front of the trend. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/blockads-securityconcept_268029.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [What Is Ad Blocking, and How Can You Get in Front of This Issue?](https://resources.cmglocalsolutions.com/what-is-ad-blocking-and-how-can-you-get-in-front-of-this-issue) Posted by [Zuri Stanback](https://resources.cmglocalsolutions.com/author/zuri-stanback) on May 5, 2016 at 1:23 PM - [Tweet](https://twitter.com/share) ![What is ad blocking](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/blockads-securityconcept_268029.jpg?width=350&name=blockads-securityconcept_268029.jpg "What is ad blocking")What is ad blocking? From the perspective of consumers, the prospect is win-win. Not only can they bypass content they didn't elect to see, but they can save on data costs by not loading it. However, for marketers, this can seem like a zero-sum game. It's easy to get frustrated by this behavior, but taking a hard look at where ad blocking is happening (and where it is going) can help you get in front of this growing trend. #### What Is Ad Blocking? Most marketers know that ad blocking is add-on software that users seek out and download with the intent of stopping display ads from loading on a requested page. While the concept is pretty straightforward, the "add-on" part of the equation is somewhat mystifying. Many consumers simply don't bother to seek out browser extensions, making it less of a pressing issue than some marketers might fear. In fact, data reported by [Fortune](http://fortune.com/2015/09/21/apple-adblock-stats/) shows that only 6 percent of Internet users around the world are actively blocking ads. Although that figure is low, the same report shows that ad blocking is on the rise, particularly among millennials. #### The Mobile Safety Net According to Fortune, among those who are blocking ads, only 2 percent are doing so on mobile devices. This might initially seem like good news, as mobile web usage is now outpacing desktop usage. And though marketers might be tempted to look at mobile as a safety net, that view might turn out to be a little short-sighted. [Marketingland](http://marketingland.com/brave-new-ad-blocking-browser-promises-more-privacy-faster-page-loading-160424) reports that up-and-coming browsers like Brave, intent on giving users back their browsing privacy, give marketers food for thought. It's clear that ad blocking is not going anywhere, so it's important to find workarounds. #### Alternatives Though there will always be a place for display advertising in the world of online marketing, as more consumers use ad blocking technology, it is important to diversify your strategy to get out in front of this growing concern. Native advertising in particular is a great way to get your message seen without being hindered by this technology. Crafting ads for social media (especially Facebook) is also a great alternative, as many consumers use these networks' apps (which are immune to ad blocking) to access content. In fact [VentureBeat](http://venturebeat.com/2015/06/24/in-the-fierce-battle-for-our-mobile-attention-facebook-has-almost-no-peer/) reports that the average consumer spends 14 hours a month using the Facebook app alone, making advertising on Facebook a great alternative for marketers trying to dodge the effects of ad blockers on mobile. While it's easy to feel a little nervous about ad blocking, keeping up with what this technology is, how it impacts your strategy, and how its evolving can help you diversify your marketing efforts accordingly. **Related** **Articles** [The Power of Native Advertising](http://blog.cmglocalsolutions.com/the-power-of-native-advertising) [Key Differences Between Content Marketing and Native Advertising](http://blog.cmglocalsolutions.com/key-differences-between-content-marketing-and-native-advertising) [Is Facebook Advertising Worth It?](http://blog.cmglocalsolutions.com/is-facebook-advertising-worth-it) [![How to Target Your Ideal Customer Online](https://no-cache.hubspot.com/cta/default/356930/40d380f0-ade2-4e87-ac39-15127f607cff.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/40d380f0-ade2-4e87-ac39-15127f607cff) Topics: [Premium Display and Banner Ads](https://resources.cmglocalsolutions.com/topic/premium-display-and-banner-ads), [Reach Extension and Targeting](https://resources.cmglocalsolutions.com/topic/reach-extension-and-targeting), [Social Media Marketing](https://resources.cmglocalsolutions.com/topic/social-media-marketing), [Native Advertising](https://resources.cmglocalsolutions.com/topic/native-advertising) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - 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