--- title: Why You Need a Video Marketing Strategy description: Today's video marketing strategy encompasses more than simply making and publishing videos. For brands willing to innovate, read more here. image: https://resources.cmglocalsolutions.com/hubfs/Blog_Post_Images/malepersonlookingtothedi_309925.jpg --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Why You Need a Video Marketing Strategy](https://resources.cmglocalsolutions.com/why-you-need-a-video-marketing-strategy) Posted by [Chris Finan](https://resources.cmglocalsolutions.com/author/chris-finan) on July 29, 2016 at 1:40 PM - [Tweet](https://twitter.com/share) ![Video marketing strategy](https://resources.cmglocalsolutions.com/hs-fs/hubfs/Blog_Post_Images/malepersonlookingtothedi_309925.jpg?width=345&name=malepersonlookingtothedi_309925.jpg "Video marketing strategy")The numbers behind online video's rapid rise are staggering. If your company's neglected its video marketing strategy, check out this quick overview, and you'll definitely want to reconsider that position. According to [Syndacast](http://syndacast.com/video-marketing-statistics-trends-2015/), 74 percent of all online traffic will be video in 2017, and 52 percent of marketers name video as the content offering the best return on investment due to its natural shareability. As video creation proliferates among brands, the costs become more reasonable every day, allowing marketers to leverage video in a number of ways — from incorporating new digital technologies to developing advanced advertising strategies — to increase engagement and spur conversions. If you want to learn more, read about these top features of successful, branded video content: #### **Behavior-Based Remarketing** Similar to the retargeting and remarketing opportunities provided through other marketing channels, video remarketing allows brands to market videos to consumers based on specific behaviors, such as their video viewing history, their engagement on YouTube and other video platforms or their past video channel subscriptions. These details filter a potential audience, so you can display your videos to the most relevant consumers. If you're paying for video views, this method controls costs and maximizes value. Instead of presenting interior painting videos to every stranger on the internet, you can target the consumers who actively seek out interior paint-related content. #### **Calls to Action** Videos miss a big opportunity when they fade to black at the video's conclusion. Brands should create engaging, clickable calls to action to drive conversions and other action steps. According to [Tech.Co](http://tech.co/5-ways-improve-video-marketing-strategy-2016-01), video-based buttons can encourage viewers to visit your website or subscribe to your video channel. #### **Lightbox Ads** Lightbox ads utilize display ads without automatically imposing your video on users. With a Lightbox ad, consumers can activate the video by clicking on or hovering over a display ad, which then expands and plays a video. It's a great way to maximize engagement for interested parties, and consumers who don't want to watch won't be annoyed by a video that autoplays on the page. #### **Shoppable TrueView Overlays** As [Marketing Land](http://marketingland.com/advertising-strategies-video-181226) points out, TrueView overlays dynamically drive traffic and conversions related to specific products. These overlays can display a product for sale in an online store, powered by Google Shopping. Make sure the overlays are related to the video content, whether it's a tutorial of the product or a problem-solving video using the product as a means to an end. TrueView also works for [mobile consumers](http://blog.cmglocalsolutions.com/why-mobile-search-strategy-matters-tips-for-local-smbs) and can drive consumers to a nearby store location where the product is available. Today's video marketing strategy encompasses more than simply making and publishing videos. For brands willing to innovate, it's the perfect time to start creating video content. **Related** **Articles** [How to Reap the Benefits of Video Advertising](http://blog.cmglocalsolutions.com/how-to-reap-the-benefits-of-video-advertising) [3 Ways Digital Video Advertising Is More Powerful Than You Imagined](http://blog.cmglocalsolutions.com/3-ways-digital-video-advertising-is-more-powerful-than-you-imagined) [Why Mobile Search Strategy Matters: Tips for Local SMBs](http://blog.cmglocalsolutions.com/why-mobile-search-strategy-matters-tips-for-local-smbs) [![Download our newest eBook!](https://no-cache.hubspot.com/cta/default/356930/8caa9a44-2659-4ff8-9427-5069d8282031.png)](https://cta-redirect.hubspot.com/cta/redirect/356930/8caa9a44-2659-4ff8-9427-5069d8282031) Topics: [Video Advertising](https://resources.cmglocalsolutions.com/topic/video-advertising) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - 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