Have you ever thought to yourself, "I really wish I could ask an expert about just how important having a responsively designed website is... or how to analyze my website performance... or how to bring more customers in my door with mobile marketing..." 

If so, you're not alone. And we're here to help. 

Digital marketing mistakes can be deadly to your bottom line. You've done the hard work of getting visitors to your site, but the job of conversion has only just begun. Here are five of the biggest digital marketing mistakes — and how to fix them.

1. Your Site Is Slow

Consumers love to look, but hate to wait. With the average page size coming in at a whopping 2 MB, according to SitePoint, load times are slower than ever. Search Engine Journal notes that making your page load just one second faster can increase sales by 7 percent. Shoot for a 1 MB page size.

Being seen everywhere is something most companies are trying to accomplish. What they (and you) may not realize is that you don't have to choose between digital advertising and TV, radio, or print advertising. You can do both and experience more success because of it. 

"Today we're spending less money, but we're reaching a lot more people." - General Sales Manager, Ferman Automotive - Tampa. 

One of digital marketing's greatest assets is that it allows advertisers to do just that - spend advertising budgets in really strategic ways that target the people most likely to make a purchase. In today's marketplace, the competition is tough, particularly for automotive dealers, so finding a digital marketing partner that can hone in on what will make your business stand out from the pack, reach more customers, and drive more sales is critical to success. 

Facebook offers enormous value to companies that know how to maximize the platform's capabilities for their own benefit. But many businesses aren't clear on how they should manage their Facebook presence. According to Buffer, as organic reach declines, the need for a solid Facebook engagement strategy grows. If you aren't giving your audience exactly what they want, they can always go elsewhere — social media platforms are full of competitors.

But despite the high stakes, Facebook isn't some mysterious portal to your audience. Here are 10 ways to engage with your audience and get the most out of your brand's Facebook page.

Every business participating in any kind of advertising wants pretty much the same thing - results. 

There are a wide array of results that businesses are after, and there are just as many solutions to drive those results. Better Hearing Center of Austin wanted to increase the number of patients coming through the door, so we leveraged our expertise as a Google Premier SMB Partner to create dynamic paid search campaigns that delivered the results they were looking for. But we'll let them tell you more about that...

Lead generation has become one of the top goals of digital marketing. Companies are eager to use digital channels to expand their reach among an audience, increase their client base and generate new revenues. But many brands — particularly young ones that are still working to build a solid consumer base — find themselves struggling to effectively and consistently generate these leads. By employing a few proven strategies to generate more leads, these brands can slowly increase their consumer interactions and build toward a more lucrative stream of clients. Here are three key strategies that encourage user action and increase conversions.

1. Use Paid Search

Paid search is a very valuable source of leads. But, due to competition, the top keywords in your industry may be too expensive to pursue. As such, you should do a little research to find strong, relevant keywords and phrases that are lower volume and therefore face less competition. By doing so, you can find an affordable way to drive potential customers to your website — because when those lower-volume key phrases are searched, you'll rank very high.

When running a website or blog, marketers often reach a point where they feel like they've exhausted natural post topics and titles. As a result, their content creation efforts begin to fall flat. But compelling content is an essential part of any digital marketing strategy. In fact, according to Social Media Today, content marketing is poised to be "one of the most vitally important marketing strategies" this year. Here are a few tips and tricks on creating compelling content for your website or blog.

1. Switch the Format and Try a New Angle

Simple, 400- to 600-word blog posts or news articles can be effective at the beginning of the content creation process on a particular platform. However, these "safe" posts may not generate the excitement you're hoping to see from your content in the long term. As time goes on, they may begin to underperform in terms of traffic and social media shares. To keep your visitors interested, you should try experimenting with new formats, such as a listicle or even a video.

Trust is a huge component of any relationship. Many would argue that mutual trust and understanding is what makes the relationship. Here at Cox Media Group, we pride ourselves on being trusted digital marketing partners to the advertisers we serve. But don't take it from us (because we get it, you may not trust us yet); hear it from one of our local clients in Miami. 

You've likely read about the role of emotions in marketing before, but what does it mean for your overall strategy? Business 2 Community explains their impact in great detail. However, an article in Annual Review of Psychology went even further, finding that "emotions constitute potent, pervasive ... drivers of decision making," which means that customers will assess how they feel before debating the pros and cons of doing business with you.

Let's face it: In today's hypercompetitive market, you need to connect with your customers and make them fall in love with your product or service. This prevents them from leaving you for a competitor. So how can you add a wow factor to your website that's sure to affect customers' emotionally driven buying decisions? Here are a few ways.