US Auto is an automotive dealership with locations across the country that focuses on delivering valuable vehicles to consumers across a plethora of demographics. Cox Media Group Local Solutions and US Auto go way back. We've been helping them deliver novel marketing solutions since 2010 — back when radio ads were the key strategy in client acquisition for car dealerships. After helping them develop spectacular radio ads for years, we've since moved into the digital space to help them create hyper-relevant campaigns and keep pace with their competitors in the competitive car market. Currently, Cox Media Group Local Solutions helps US Auto handle marketing for all of their locations across the south east. Read on to see how we were able to boost US Auto's calls by 345% while reducing their CPC by 28%.

E.R. Plumbing is a plumbing company in the Charlotte area that has handled all aspects of home and commercial plumbing service and emergency repairs since its founding in 1997. Dave Parker, the owner of E.R. Plumbing, became a Local Solutions client in 2016. Dave needed to improve his marketing tactics to reach new audiences and project an image beyond emergency plumbing needs. Read on to see how Local Solutions helped him double his gross revenue and break sales records every month.

Take a moment to think about all of the digital spaces where customers exist. There's Facebook, Twitter, Instagram, TripAdvisor, Google, Eventbrite, Zomato — the list goes on and on. As a business, creating unique profiles with updated pictures, hours, and locations across all of these platforms can be headache-inducing (if not impossible).

So, how do you stay relevant in a market saturated in digital platforms? Great question! Let's talk about how your brand can stay relevant in the digital tsunami.

Almost two-thirds of smartphone users are more inclined to make a purchase from businesses that customize location information. Businesses that optimize their local search presences are primed to convert searchers into sales.  

To improve the odds of appearing in local searches, businesses should take full advantage of their Google My Business (GMB) page. When searching locally, Google will display GMB pages before more traditional website links. For example, search for "Chinese restaurant" on your smartphone. Google will display the GMB pages of restaurants that fit that description in the Maps results at the top of your screen. As a business owner, you can leverage your GMB profile to improve your local search visibility and increase potential customers.

If you're a small business, the Super Bowl of sales is just around the corner. Do you have your Small Business Saturday marketing ideas lined up and ready to go? If not, don't worry. There are ways to ensure your business scores a touchdown.

Small Business Saturday is the perfect opportunity for small business owners to double down on their marketing strategies and find new customers by using eye-catching content. Learn how to get the most out of the small business event of the season.

How to Get All Eyes on Your Business

For small- and medium-sized businesses, the value of marketing and advertising is directly tied to the efficiencies created by each channel. So it's not surprising that many budget-strapped organizations eschew TV commercials and other high-spend, inefficient channels that can make a big splash while delivering middling ROI.

Still, even with precise marketing solutions offering unprecedented levels of targeting and efficiency, it's hard to drive strong marketing ROI without a clear understanding of your primary audience.

How to Find My Target Audience