--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | targeted display advertising description: targeted display advertising | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Cox Trading Desk is the Key to Targeting the Right Audience](https://resources.cmglocalsolutions.com/cox-trading-desk-is-the-key-to-targeting-the-right-demographic) Posted by [Joseph Naylor](https://resources.cmglocalsolutions.com/author/joseph-naylor) on September 5, 2019 at 4:42 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/leads-customers-conversions.jpg)](https://resources.cmglocalsolutions.com/cox-trading-desk-is-the-key-to-targeting-the-right-demographic) Are your display, video, and audio ads struggling to make an impact? Are you targeting the right consumers and getting the conversions you want? Is your digital media strategy drowning in a sea of competitors? Cox Media Group is here to help. [Read More](https://resources.cmglocalsolutions.com/cox-trading-desk-is-the-key-to-targeting-the-right-demographic) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/cox-trading-desk-is-the-key-to-targeting-the-right-demographic#comments-listing) Topics: [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising) ## [Which Is the Best Online Advertising Strategy: PPC or Social Media?](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) Posted by [Pete Stafford](https://resources.cmglocalsolutions.com/author/pete-stafford) on February 26, 2019 at 3:53 PM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/iStock-979017404.jpg)](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) Today, marketers are forced to navigate more advertising platforms than ever before and deciding where to allocate budget has become increasingly challenging. However, the success of your online advertising strategy relies on your ability to choose wisely. Two of the most common types of online advertising are [pay-per-click (PPC) advertising](http://blog.cmglocalsolutions.com/ppc-campaign-strategy-3-common-mistakes-you-could-be-making) and [social media advertising](http://blog.cmglocalsolutions.com/3-tips-to-scale-your-social-media-marketing-efforts). To help you make the most of your budget, we're going to delve into the benefits of each strategy. [Read More](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/which-is-the-best-online-advertising-strategy-ppc-or-social-media#comments-listing) Topics: [digital advertising](https://resources.cmglocalsolutions.com/topic/digital-advertising), [social media](https://resources.cmglocalsolutions.com/topic/social-media), [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising), [ppc](https://resources.cmglocalsolutions.com/topic/ppc) ## [3 Lead-Generating Tactics for Marketers](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) Posted by [Jenny Sutton](https://resources.cmglocalsolutions.com/author/jenny-sutton) on January 10, 2019 at 9:06 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/3%20lead%20gen.jpg)](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) Lead-generating tactics play an important role in the digital age. There are hundreds of ways that businesses can get their names out there, but these three basic concepts form a good foundation for a lead-generation strategy. By investing in these three areas, you can boost sales and make a serious online impact.   #### Paid Search Paid search is one of the most popular lead-generating tactics, and for good reason: It works. The idea behind paid search is that it can serve your ads to literally anyone who might be interested in your product and, when used effectively, can actually help improve other marketing tactics. [Read More](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/3-lead-generating-tactics-for-marketers#comments-listing) Topics: [Paid Search Engine Marketing](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing), [Content Marketing](https://resources.cmglocalsolutions.com/topic/content-marketing), [lead-gen](https://resources.cmglocalsolutions.com/topic/lead-gen), [targeted display advertising](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - 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