--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | ROI description: ROI | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [Attribution and Traditional Marketing: How to Prove Its ROI](https://resources.cmglocalsolutions.com/attribution-and-traditional-marketing-how-to-prove-its-roi) Posted by [Joseph Naylor](https://resources.cmglocalsolutions.com/author/joseph-naylor) on February 18, 2019 at 10:53 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/iStock-925256780-2.jpg)](https://resources.cmglocalsolutions.com/attribution-and-traditional-marketing-how-to-prove-its-roi) > Traditional marketing methods like billboards, print ads and TV/radio commercials were used long before digital marketing, but local marketers may struggle with tying traditional marketing spend to customer acquisition. Digital channels like online ads or social media provide convenient and intuitive dashboards with all the information you need to know. > > But when you combine the insight of data with the appeal of print and broadcast media, the result can be greater than the sum of their parts. > > That's why so many businesses today are using traditional forms of marketing in conjunction with organic, paid and social channels. According to [Borrell's 2018 Local Advertiser Survey](https://borrellassociates.com/promo/2018-local-advertiser-survey/), most companies are planning to increase spend across the board. [Read More](https://resources.cmglocalsolutions.com/attribution-and-traditional-marketing-how-to-prove-its-roi) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/attribution-and-traditional-marketing-how-to-prove-its-roi#comments-listing) Topics: [Marketing Strategy](https://resources.cmglocalsolutions.com/topic/marketing-strategy), [ROI](https://resources.cmglocalsolutions.com/topic/roi), [traditional media](https://resources.cmglocalsolutions.com/topic/traditional-media) ## [Analytics 101 for SMB Marketers: How to Fix Poor Website Performance Metrics](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-how-to-fix-poor-website-performance-metrics) Posted by [Brooke Huntley](https://resources.cmglocalsolutions.com/author/brooke-huntley) on January 30, 2019 at 9:09 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/analytics%20101%203.jpg)](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-how-to-fix-poor-website-performance-metrics) When it comes to data-driven marketing, it's not enough to measure your performance — you also need to know how to translate your findings into action. In [the first part of this series,](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter?hs_preview=KnoOWqMx-7222349914) we shared why measuring marketing performance is critical to your business success. Then, in [part two](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter?hs_preview=KnoOWqMx-7222349914), we defined key metrics and explained why they're important. Today, we're taking a look at three common issues you may discover when analyzing your website performance metrics, and what you can do to improve in these areas. [Read More](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-how-to-fix-poor-website-performance-metrics) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-how-to-fix-poor-website-performance-metrics#comments-listing) Topics: [Analytics](https://resources.cmglocalsolutions.com/topic/analytics), [ROI](https://resources.cmglocalsolutions.com/topic/roi) ## [Analytics 101 for SMB Marketers: Campaign and Website Metrics That Matter](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter) Posted by [Brooke Huntley](https://resources.cmglocalsolutions.com/author/brooke-huntley) on January 29, 2019 at 9:10 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/analytics%20101%202.jpg)](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter) Whether you're delving into the world of marketing metrics for the first time, or you're hoping to improve your current performance monitoring strategy, understanding marketing analytics jargon is crucial. After all, how can you effectively analyze your results and translate reports into actionable efforts if you don't understand what you're measuring? In the [first part of this series](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-why-you-must-measure-marketing-performance?hs_preview=afGPSelI-7222125189), we discussed why you should measure marketing analytics. Now, to help you measure the right metrics (and decipher your results), here are the top six campaign performance and website metrics that matter most. [Read More](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter) 0 Comments [Click here to read/write comments](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-campaign-and-website-metrics-that-matter#comments-listing) Topics: [Analytics](https://resources.cmglocalsolutions.com/topic/analytics), [ROI](https://resources.cmglocalsolutions.com/topic/roi) ## [Analytics 101 for SMB Marketers: Why You Must Measure Marketing Performance](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-why-you-must-measure-marketing-performance) Posted by [Brooke Huntley](https://resources.cmglocalsolutions.com/author/brooke-huntley) on January 28, 2019 at 9:12 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/analytics%20101%201.jpg)](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-why-you-must-measure-marketing-performance) How do you determine whether a business is on track to meet its goals, identify areas of improvement, or measure how well its investments are yielding returns? Small business owners likely rely on a series of business metrics like sales revenue, net profit margin and more. This data gives them visibility into company performance and ensures they're able to consistently drive success. But what about when it comes to marketing efforts? If you don't measure marketing performance using the appropriate analytics, you could be losing money and missing critical opportunities. Most marketers who adopt data-driven campaigns enjoy five times the ROI on marketing spend, according to [Business2Community](https://www.business2community.com/marketing/why-data-driven-marketing-is-important-infographic-02093129). Here are three reasons you should begin to measure marketing performance, if you're not already: [Read More](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-why-you-must-measure-marketing-performance) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/analytics-101-for-smb-marketers-why-you-must-measure-marketing-performance#comments-listing) Topics: [Analytics](https://resources.cmglocalsolutions.com/topic/analytics), [ROI](https://resources.cmglocalsolutions.com/topic/roi) [All posts](https://resources.cmglocalsolutions.com/all) ### Stay Connected ### Subscribe to Email Updates ### Posts by Topic - [Digital Marketing Strategy (145)](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy) - [Social Media Marketing (74)](https://resources.cmglocalsolutions.com/topic/social-media-marketing) - [Integrated Marketing (70)](https://resources.cmglocalsolutions.com/topic/integrated-marketing) - [Video Advertising (66)](https://resources.cmglocalsolutions.com/topic/video-advertising) - [Search Engine Optimization (SEO) (63)](https://resources.cmglocalsolutions.com/topic/search-engine-optimization-seo) - [Paid Search Engine Marketing (60)](https://resources.cmglocalsolutions.com/topic/paid-search-engine-marketing) - [Mobile Optimization and Advertising (46)](https://resources.cmglocalsolutions.com/topic/mobile-optimization-and-advertising) - [Premium Display and Banner Ads (42)](https://resources.cmglocalsolutions.com/topic/premium-display-and-banner-ads) - [Content Marketing (41)](https://resources.cmglocalsolutions.com/topic/content-marketing) - [Website Design & Development (30)](https://resources.cmglocalsolutions.com/topic/website-design-development) - [Analytics (23)](https://resources.cmglocalsolutions.com/topic/analytics) - [Retargeting and Remarketing (23)](https://resources.cmglocalsolutions.com/topic/retargeting-and-remarketing) - [Reach Extension and Targeting (21)](https://resources.cmglocalsolutions.com/topic/reach-extension-and-targeting) - [Interactive Design & Creative (20)](https://resources.cmglocalsolutions.com/topic/interactive-design-creative) - [Native Advertising (18)](https://resources.cmglocalsolutions.com/topic/native-advertising) - [Automotive (12)](https://resources.cmglocalsolutions.com/topic/automotive) - [Marketing Strategy (12)](https://resources.cmglocalsolutions.com/topic/marketing-strategy) - [digital advertising (11)](https://resources.cmglocalsolutions.com/topic/digital-advertising) - [social media (11)](https://resources.cmglocalsolutions.com/topic/social-media) - [Local Listings Management (10)](https://resources.cmglocalsolutions.com/topic/local-listings-management) - [Food & Beverage (8)](https://resources.cmglocalsolutions.com/topic/food-beverage) - [Home Services (8)](https://resources.cmglocalsolutions.com/topic/home-services) - [target audience (7)](https://resources.cmglocalsolutions.com/topic/target-audience) - [Responsive Design (6)](https://resources.cmglocalsolutions.com/topic/responsive-design) - [local business (6)](https://resources.cmglocalsolutions.com/topic/local-business) - [Digital Success Series (5)](https://resources.cmglocalsolutions.com/topic/digital-success-series) - [Google (5)](https://resources.cmglocalsolutions.com/topic/google) - [Retail (5)](https://resources.cmglocalsolutions.com/topic/retail) - [Seasonal Marketing (5)](https://resources.cmglocalsolutions.com/topic/seasonal-marketing) - [small business (5)](https://resources.cmglocalsolutions.com/topic/small-business) - [Ask the Experts (4)](https://resources.cmglocalsolutions.com/topic/ask-the-experts) - [Google Analytics (4)](https://resources.cmglocalsolutions.com/topic/google-analytics) - [Professional Services (4)](https://resources.cmglocalsolutions.com/topic/professional-services) - [ROI (4)](https://resources.cmglocalsolutions.com/topic/roi) - [Voice Search (4)](https://resources.cmglocalsolutions.com/topic/voice-search) - [facebook (4)](https://resources.cmglocalsolutions.com/topic/facebook) - [video marketing (4)](https://resources.cmglocalsolutions.com/topic/video-marketing) - [Email Marketing (3)](https://resources.cmglocalsolutions.com/topic/email-marketing) - [Healthcare (3)](https://resources.cmglocalsolutions.com/topic/healthcare) - [Higher Education (3)](https://resources.cmglocalsolutions.com/topic/higher-education) - [branding (3)](https://resources.cmglocalsolutions.com/topic/branding) - [customer journey (3)](https://resources.cmglocalsolutions.com/topic/customer-journey) - [lead-gen (3)](https://resources.cmglocalsolutions.com/topic/lead-gen) - [location data (3)](https://resources.cmglocalsolutions.com/topic/location-data) - [online video (3)](https://resources.cmglocalsolutions.com/topic/online-video) - [targeted display advertising (3)](https://resources.cmglocalsolutions.com/topic/targeted-display-advertising) - [A/B Testing (2)](https://resources.cmglocalsolutions.com/topic/a-b-testing) - [Amazon (2)](https://resources.cmglocalsolutions.com/topic/amazon) - [Google Ads (2)](https://resources.cmglocalsolutions.com/topic/google-ads) - [data (2)](https://resources.cmglocalsolutions.com/topic/data) - [geo-targeting (2)](https://resources.cmglocalsolutions.com/topic/geo-targeting) - [marketing resources (2)](https://resources.cmglocalsolutions.com/topic/marketing-resources) - [ppc (2)](https://resources.cmglocalsolutions.com/topic/ppc) - [social media images (2)](https://resources.cmglocalsolutions.com/topic/social-media-images) - [traditional media (2)](https://resources.cmglocalsolutions.com/topic/traditional-media) - [visual content (2)](https://resources.cmglocalsolutions.com/topic/visual-content) - [B2B (1)](https://resources.cmglocalsolutions.com/topic/b2b) - [Cox OneSearch (1)](https://resources.cmglocalsolutions.com/topic/cox-onesearch) - [Customer Retention (1)](https://resources.cmglocalsolutions.com/topic/customer-retention) - [Instagram ads (1)](https://resources.cmglocalsolutions.com/topic/instagram-ads) - [Magid (1)](https://resources.cmglocalsolutions.com/topic/magid) - [SEO for Beginners (1)](https://resources.cmglocalsolutions.com/topic/seo-for-beginners) - [audio (1)](https://resources.cmglocalsolutions.com/topic/audio) - [boosted posts (1)](https://resources.cmglocalsolutions.com/topic/boosted-posts) - [brand guidelines (1)](https://resources.cmglocalsolutions.com/topic/brand-guidelines) - [job search (1)](https://resources.cmglocalsolutions.com/topic/job-search) - [memes (1)](https://resources.cmglocalsolutions.com/topic/memes) - [multi-location advertising (1)](https://resources.cmglocalsolutions.com/topic/multi-location-advertising) - [omnichannel marketing (1)](https://resources.cmglocalsolutions.com/topic/omnichannel-marketing) - [retail marketing (1)](https://resources.cmglocalsolutions.com/topic/retail-marketing) - [zero-click searches (1)](https://resources.cmglocalsolutions.com/topic/zero-click-searches) ## Free Resources Click [here](http://blog.cmglocalsolutions.com/online-marketing-resources) to visit our archive of free eBooks and White Papers   Search this site: Search ## Our *Partners* & Publishers ![Google Partner](https://cmglocalsolutions.com/wp-content/uploads/2018/01/google_partner_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2014/03/04_bng_c.png) ![Tag Registered](https://cmglocalsolutions.com/wp-content/uploads/2018/01/tag_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/01/digital_content_next_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/03/http___pluspng.com_img-png_facebook-logo-png-1722-200x42.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2014/03/09_iab_c.jpg) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/01/doubleclick_c.png) ![](https://cmglocalsolutions.com/wp-content/uploads/2018/03/iStock-621141822-1024x683.jpg) ### Get started with Local Solutions today [Contact Us](https://cmglocalsolutions.com/contact-us/) **Cox Media Group** 6205 Peachtree Dunwoody Rd. Atlanta, GA 30328 © 2018 Cox Media Group, LLC. All Rights Reserved. - [Privacy Policy](https://cmglocalsolutions.com/privacy-policy/)