--- title: Digital Marketing Solved Blog | Local Solutions by Cox Media Group | A/B Testing description: A/B Testing | Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends. --- [855-594-0010](tel:855-594-0010) # [![CMG Local Solutions](https://cmglocalsolutions.com/wp-content/themes/cmg-local-solutions/assets/image/logo.svg)](https://cmglocalsolutions.com/) - Solutions - [Cox Targeted Display](https://cmglocalsolutions.com/solutions/cox-targeted-display/) - [Cox Connected Video](https://cmglocalsolutions.com/solutions/cox-connected-video/) - [Cox OneSearch](https://cmglocalsolutions.com/solutions/cox-onesearch/) - [Cox Analytics](https://cmglocalsolutions.com/solutions/cox-analytics/) - Industries - [Automotive](https://cmglocalsolutions.com/industries/automotive/) - [Financial Services](https://cmglocalsolutions.com/industries/financial-services/) - [Healthcare](https://www.coxhealthmarketing.com/) - [Higher Education](https://cmglocalsolutions.com/industries/higher-education/) - [Home Services](https://cmglocalsolutions.com/industries/home-services/) - [Legal Services](https://cmglocalsolutions.com/industries/legal-services/) - [Restaurant/QSR](https://cmglocalsolutions.com/industries/restaurants/) - Approach - [Our Strategy](https://cmglocalsolutions.com/approach/strategy/) - [How We Do It](https://cmglocalsolutions.com/approach/how-we-do-it/) - Clients - [Success Stories](https://cmglocalsolutions.com/clients/success-stories/) - [Creative Showcase](http://www.cmgadvertising.com/) - About - [Who We Are](https://cmglocalsolutions.com/about/who-we-are/) - [Careers](http://cmglocalsolutions.com/about/careers/) - Markets - [Athens](https://cmglocalsolutions.com/athens/) - [Atlanta](https://cmglocalsolutions.com/atlanta/) - [Boston](https://cmglocalsolutions.com/boston/) - [Charlotte](https://cmglocalsolutions.com/charlotte/) - [Dayton](https://cmglocalsolutions.com/dayton/) - [Houston](https://cmglocalsolutions.com/houston/) - [Jacksonville](https://cmglocalsolutions.com/jacksonville/) - [Long Island](https://cmglocalsolutions.com/long-island/) - [Memphis](https://cmglocalsolutions.com/memphis/) - [Miami](https://cmglocalsolutions.com/miami/) - [Orlando](https://cmglocalsolutions.com/orlando/) - [Pittsburgh](https://cmglocalsolutions.com/pittsburgh/) - [San Antonio](https://cmglocalsolutions.com/san-antonio/) - [Seattle](https://cmglocalsolutions.com/seattle/) - [Tampa](https://cmglocalsolutions.com/tampa/) - [Tulsa](https://cmglocalsolutions.com/tulsa/) - Resources - [Blog](https://blog.cmglocalsolutions.com/) - [Resources](https://blog.cmglocalsolutions.com/online-marketing-resources) - [Contact Us](https://cmglocalsolutions.com/contact-us/) # Digital Marketing Solved Blog ## [5 Ways to Use A/B Testing in Your Digital Marketing Strategy](https://resources.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing) Posted by [Jennifer Dragon](https://resources.cmglocalsolutions.com/author/jennifer-dragon) on March 28, 2019 at 10:11 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/AB%20testing.jpg)](https://resources.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing) Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using [A/B testing](https://urldefense.proofpoint.com/v2/url?u=https-3A__www.forbes.com_sites_forbescommunicationscouncil_2017_04_05_how-2Dab-2Dtesting-2Dcan-2Ddrive-2Dbusiness-2Ddecisions_-2321b0fc87940f&d=DwMFaQ&c=QvQrCjPtO9cKGOfGYlNgXQ&r=qU0T7iBSZWvcuFSME8aCW6kg5BJIwMtPro5gfEyDsko&m=kcfs3fUHSxR5_YENc8zE8CLj-AJ9Zjp-dhiolw5oeko&s=4nE6vOBkyVDcLrgZItxantm4Bt5PpmmsPFL1BLMuI3w&e=) to best determine how to market to potential clients in your industry. [Read More](https://resources.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing) 1 Comment [Click here to read/write comments](https://resources.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing#comments-listing) Topics: [Digital Marketing Strategy](https://resources.cmglocalsolutions.com/topic/digital-marketing-strategy), [A/B Testing](https://resources.cmglocalsolutions.com/topic/a-b-testing) ## [How to Use A/B Testing in Your Email Marketing Efforts](https://resources.cmglocalsolutions.com/how-to-use-a/b-testing-in-your-email-marketing-efforts) Posted by [Codee Fuquay](https://resources.cmglocalsolutions.com/author/codee-fuquay) on September 18, 2018 at 11:15 AM - [Tweet](https://twitter.com/share) [![](https://resources.cmglocalsolutions.com/hubfs/Email%20Marketing_9.18.18.jpg)](https://resources.cmglocalsolutions.com/how-to-use-a/b-testing-in-your-email-marketing-efforts) No [email marketing campaign](https://resources.cmglocalsolutions.com/email-marketing-how-to-increase-click-throughs-and-conversions) is perfect. No matter how strong your results may be, there's always a case for uncovering small improvements that can push your conversion rates even higher. The trick is identifying those opportunities without disrupting the strategy that's brought you success to this point. [A/B testing](http://blog.cmglocalsolutions.com/a/b-test-strategy-what-it-is-and-why-its-such-a-valuable-tool) is the logical step for finding new efficiencies and ways to elevate your results. Here are four considerations to make sure this testing delivers quality, actionable results. #### Pick the Element You Want to Test Most marketers realize that A/B testing only works when you change one element and keep everything else the same. But it's not just subject lines, calls-to-action and email copy that can be tested: Delivery time, newsletter design and layout, images and other rich-media content can all be tested to see if they influence performance. 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