Whether you're a business leader delving into digital advertising for the first time, or a marketer exploring the unfamiliar terrain of the advertising industry, it's easy to get lost in the jargon and three letter acronyms. Sometimes, merely reviewing your ad performance can feel like trying to read a report in a foreign language.

To help you feel less like an outsider, more like a digital ad native and give you marketing resources, here are seven essential digital advertising terms every marketing decision-maker should know:

Don't go it alone. Today is the day you browse and bookmark a few key marketing resources to make your everyday business tasks run smoother.

Here are our top picks for staying in the loop on marketing trends, getting tips for executing your tasks and testing whether or not your efforts are successful.

Top 5 Resources for Marketers

In addition to reviewing the internet properties you manage (and your competitors!), it's a good idea to check in regularly with a few expert resources.