Determining return on investment (ROI) for any marketing campaign can be a bit of a challenge. Marketers have to look at sales, cash flow, impressions and even online traffic to put together the full ROI picture. However, in almost all key metrics, content marketing can provide a better ROI than most other forms of marketing due to several factors.

Scalability: Flexibility When You Need It Most

One of the things that makes content marketing a unique marketing tool is its scalability. Whether you have a small, local business with fewer than ten employees or a huge multinational corporation with thousands of employees working around the globe, there's a strategy out there to fit your needs and your budget. Trying to reach local foodies to market a new restaurant? You can reach members of the community with targeted blog posts, reviews and social networking posts. Want to increase brand awareness among Fortune 500 companies for a multinational tech company? Publishing thought leadership pieces and pushing them through business-friendly channels will make sure your business gets the exposure it needs. Content marketing's elasticity ensures that no matter what your current goals are, a strategy can be shaped to fit your needs — giving it a leg up on other marketing methods in terms of return on investment.