Digital marketing mistakes can be deadly to your bottom line. You've done the hard work of getting visitors to your site, but the job of conversion has only just begun. Here are five of the biggest digital marketing mistakes — and how to fix them.
Digital marketing mistakes can be deadly to your bottom line. You've done the hard work of getting visitors to your site, but the job of conversion has only just begun. Here are five of the biggest digital marketing mistakes — and how to fix them.
Topics: Retargeting and Remarketing, Digital Marketing Strategy, Website Design & Development, Content Marketing
If there's one phrase that's been overused in the marketing world, it's "Click here." While this simple call-to-action (CTA) rose to prominence in the 1990s (when Internet marketing was in its infancy), this standby phrase is one relic that's refused to go away despite a need for retirement. This is especially clear when you consider that consumers are using touch-based devices to access content at an increasing rate, which technically makes "Click here" outdated in addition to overused. (When was the last time you truly "clicked" on something?)
While some may feel a nostalgic attachment to "Click here," it's simply not always an effective way to motivate consumers in today's world, especially because this phrase is so common that it's easily overlooked. The world of digital marketing is evolving all the time, and your CTAs need to evolve as well. If you truly want to reach modern consumers, it's time to put this old phrase out to pasture and try crafting your own unique call-to-action. Here's how.
Topics: Digital Marketing Strategy, Interactive Design & Creative
"Today we're spending less money, but we're reaching a lot more people." - General Sales Manager, Ferman Automotive - Tampa.
One of digital marketing's greatest assets is that it allows advertisers to do just that - spend advertising budgets in really strategic ways that target the people most likely to make a purchase. In today's marketplace, the competition is tough, particularly for automotive dealers, so finding a digital marketing partner that can hone in on what will make your business stand out from the pack, reach more customers, and drive more sales is critical to success.
Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Integrated Marketing, Digital Success Series
Traditional advertisers have seen their industry change dramatically, as digital channels continue to rework the marketing landscape. Meanwhile, digital marketers and strategists often take an online-only view of their channels and dismiss traditional outlets as outdated strategies. But in fact, using an integrated marketing campaign is the most effective strategy for a variety of reasons. Integrated marketing recognizes the value of both traditional and digital advertising and uses a combination of both to optimize results and capitalize on audience reach. Consumers expect the same experience across screens and it is now more important than ever to make sure your message is consistent across platforms.
There are many advantages and disadvantages to both traditional marketing and digital marketing. For instance, traditional marketing offers value that digital can't supply. It can serve as an effective location-based targeting platform as well as a macro-targeting tool. Traditional campaigns are also highly effective in creating brand awareness through mass marketing.
It's that time again - time to gear up for back-to-school advertising! In a 2014 survey conducted by Accenture, 67 percent of respondents said that they planned to spend somewhere between $100 and $500 on back-to-school shopping, while 41 percent said they planned to spend at least $500. If you want your retail company to reap the potential rewards of this shopping season, you need to reengage with your existing customers and move new customers through the purchase journey quickly. Just remember the ABCs of back-to-school digital marketing: advertise, bargain and convert.
Topics: Digital Marketing Strategy
Every business participating in any kind of advertising wants pretty much the same thing - results.
There are a wide array of results that businesses are after, and there are just as many solutions to drive those results. Better Hearing Center of Austin wanted to increase the number of patients coming through the door, so we leveraged our expertise as a Google Premier SMB Partner to create dynamic paid search campaigns that delivered the results they were looking for. But we'll let them tell you more about that...
Topics: Paid Search Engine Marketing, Digital Marketing Strategy, Digital Success Series
Lead generation has become one of the top goals of digital marketing. Companies are eager to use digital channels to expand their reach among an audience, increase their client base and generate new revenues. But many brands — particularly young ones that are still working to build a solid consumer base — find themselves struggling to effectively and consistently generate these leads. By employing a few proven strategies to generate more leads, these brands can slowly increase their consumer interactions and build toward a more lucrative stream of clients. Here are three key strategies that encourage user action and increase conversions.
Paid search is a very valuable source of leads. But, due to competition, the top keywords in your industry may be too expensive to pursue. As such, you should do a little research to find strong, relevant keywords and phrases that are lower volume and therefore face less competition. By doing so, you can find an affordable way to drive potential customers to your website — because when those lower-volume key phrases are searched, you'll rank very high.
Topics: Responsive Design, Paid Search Engine Marketing, Digital Marketing Strategy
Are you trying to attract attention to your business? Though you might not immediately think that radio can augment a digital display-focused campaign, nothing could be further from the truth. You can bring your display and video marketing campaigns to the next level by using radio ads to create urgency and demand attention from consumers.
Imagine that you own a car dealership. You promote your dealership through various active digital advertising campaigns that showcases new and used vehicles for sale. Your Web statistics look quite healthy, but your sales are not backing up your marketing efforts. How is this possible?
Topics: Premium Display and Banner Ads, Digital Marketing Strategy, Integrated Marketing
As a small business owner, you feel like you have to run every aspect of your business by yourself. No one knows it better than you do, right? Therefore, no one else is better prepared to communicate your business' mission and intent. While it's undoubtedly true that you are the expert, it can also be really helpful to have someone on board who knows a lot about marketing a business online. Though you might be hesitant at first, there are many reasons why hiring a digital marketing expert is a must when growing your company.
Digital marketing is more than just posting a few updates online. It's a full-time commitment that includes keeping on top of the latest trends, using new linking methods, creating email campaigns, posting social media updates and building relationships with others in your industry. Digital marketing experts wear many hats, and in addition to simply managing content online for existing marketing campaigns, they must be able to create and build new marketing initiatives from the ground up, place your ads in the most strategic locations, track the results of your campaigns and keep your website optimized in order to grow your business in new ways.
Topics: Digital Marketing Strategy
Millennials only care about their smartphones, boomers prefer to shop in store, and seniors are helplessly behind the technological times, right? You probably understand that things aren't really as black and white as that. The world is changing, and people — all people — are changing along with it, just in different ways. There are just as many ways for you to reach your customers, which is why an integrated marketing strategy is critical for your business.
Every business wants to reach as many potential customers as possible, but marketers can maximize efficiency by identifying just one or two demographics to focus on. Once you identify this sector, it is vital that you learn all you can about it. Although it might be tempting to generalize certain audiences (millennials only look at ads online, only those over 40 consume traditional media, etc.), it's important to perform some deeper research about the people you are trying to influence, as data can often subvert your expectations.
