Casting a wide net is certainly a nice thought when it comes to growing your business. Why wouldn't you want to reach as many potential customers as possible? Although you never want to turn away potential leads, focusing your efforts through hypertargeted marketing can help you reach consumers all over the Internet that are most likely to be interested in your business. This type of marketing can also identify those leads that might become the much-desired repeat customer.

What Is Hypertargeting?

Put simply, hypertargeting is a method of identifying consumers who would be interested in patronizing a certain type of business.