It's always a good idea to keep a budget for various marketing projects, including SEO campaigns. But just as you would never want to overspend on any specific facet of a marketing campaign, it is important to not underspend either. The axiom "you get what you pay for" may be old and cliche, but it couldn't be more true when you are trying to launch an effective SEO campaign. Here are three things that a $500 budget just won't get you.

Quality Content

The cornerstone of a great SEO campaign is useful content that is easily marketable and highly shareable and uses key topics that are highly relevant to your business. Five hundred dollars will barely cover a few pieces of such content, which requires the services of skilled copywriters and talented editors. Though it's certainly tempting to outsource your content to services that court the lowest bidder, such a scheme is sure to net poor content that won't have the same ability to perform well in search results, especially as Google has been cracking down on keyword-stuffed low-quality content in recent months, according to Yahoo Small Business.

When we talk about digital marketing, we're not simply talking about a singular strategy to help you gain clicks. Digital marketing is an umbrella term for dozens of different strategic campaigns that are designed to increase visibility and traffic to your business. A single campaign on its own will yield some results, but they will pale in comparison to the opportunities created by a multifaceted digital strategy.

Budget and other resource constraints are always a factor in determining what strategies a company is able to implement at a given time. However, the relative cost-effectiveness of many digital campaigns means that you should be executing a combination of campaigns for your business. Here are some of the top methods for converting digital opportunities into tangible growth.

The Internet may be an ever-changing sea of information, but content that is posted online never really disappears. If you're not paying attention, negative content about your business can float to the top. Fortunately, there are reputation management best practices that you can use to promote positive content and push negative content out of the crucial first page of search engine results.

You can't make negative content disappear completely from the Web, but knowing how to manage it goes a long way toward ensuring that users searching for information about your business find the information you want them to see.