As a business, it's important to be clear about the goals of any media campaign. Often, we find that clients are trying to use one overarching campaign to drive several different objectives, which ends up making none of them truly successful.

In the course of a single campaign it is certainly possible to have varying levels of success creating awareness (“Get Noticed”), driving traffic to your site (“Be Found”), and driving online actions (“Convert”). However, it isn’t effective to optimize toward all three simultaneously.

In 2019, most businesses are use some form of content marketing to attract and maintain customers. However, with unemployment at record lows and employers needing to target passive job seekers to fill roles, content marketing is playing in a whole new arena: Recruitment.

More Than Just a Job

Whether someone is actively seeking a new job or simply open to change, people want to know much more about a potential future employer than just what is in the job posting. They want to know what the company stands for and what role they can play in that success. They're envisioning a potential futures for themselves, and looking for a company that aligns with their values. According to CNBC, 86 percent of millennials would consider taking a pay cut to work for a company that shares their values.

Whether you're marketing for a seasonal business or a year-round venture that's hit an inexplicable slump, facing the end of your peak selling season can feel disappointing. After months of high-volume leads and successful seasonal campaigns, losing momentum is disheartening.

While seasonal downtrends may seem like an inevitable part of business, they can actually become one of the most valuable times of the year. Here are five off-season marketing strategy ideas to help you keep existing customers engaged and grow your business.