Digital marketing is a great tool for reaching the world, but that doesn't mean the local community can be ignored. Enhanced location targeting through search engines, social media and other online channels have made it easy for marketers to narrow their scope when disseminating a message online.

For brands both based in Austin, Texas, and those simply looking to expand their presence in that vibrant market, digital marketing is a key that can unlock the city. The best Austin digital marketing trends are those that take advantage of the city's unique makeup of concerts and events, leveraging social technology and other digital channels to meld brand messages with that intimate, in-person experience.

If you're looking to grow your brand in Austin, here are some strategies to get you moving forward.