Digital marketing is now one of the most essential tools in marketer's lives. The marvel of its size is increasing every day as more marketers realize the importance of digital within their marketing plans. eMarketer’s recent report on US ad spending revealed the numbers that back what most marketers already know: digital marketing are on the rise. In fact, 54% of all advertising in the US is allocated to digital marketing services.

There are many digital marketing tools used today, and voice search is one of the hottest trends. According to eMarketer, 91.0 million people, or 27.6% of the US population, will use a voice assistant via any device at least once per month in 2018.

Below are the top ways through which voice search can impact your digital marketing this year.

When it comes to video advertising, there are two things we can say with near absolute certainty: Video ad usage is growing and it won't stop anytime soon.

As part of our series on video, we've examined video advertising from nearly every angle. We've shared data-based facts to help marketers better understand video consumption, delved into common video consumption habits, discussed the growth of over-the-top (OTT) video and shined a spotlight on advertising spend estimates for the next few years.

To cap it off, we're looking into the future of OTT advertising — specifically, what trends lie ahead and how to determine if OTT is a worthwhile addition to your advertising mix.

If you're looking for a way to engage potential buyers and drive conversions, video advertising may be your best investment to date. But as a hardworking marketer striving to manage a tight budget, you're probably wondering: Will this trend continue? And is the ROI worth the investment?

As part of our series on video, we've highlighted video consumption trends, along with the growth of over-the-top (OTT) advertising as one of the most effective methods of reaching audiences across multiple devices.

Now, we're going to examine what video ad spend will look like in the near future, what kind of ROI you can expect and a few tips for getting the most from your ad dollars.

Video consumption just won't stop. Data from eMarketer predicted that in 2018, 181.5 million people in the U.S. will use connected TVs at least once per month, and video is just one portion of over-the-top (OTT) consumption. Customers are also using mobile devices to access video streaming.

In part two of this five-part series on video, we covered video consumption facts and viewing trends. But as more people turn to OTT content — or film/TV programming delivered via the internet rather than cable or broadcast — what does this increase mean for video marketing?

Online video has exploded in the past few years. In fact, the Wall Street Journal reported that viewers are now watching more than 1 billion hours of video per day on YouTube alone. As video continues to grow in popularity, businesses are finding success by using the medium to connect with audiences, grow brand recognition and drive conversions.

In the first part of this series, we shared a few facts about video trends and why brands can't afford to ignore video advertising when connecting with their audiences. Now, we'll delve deeper into video consumption habits and what they mean for you.

There's no denying that video is one of the most powerful types of content brands can create. Not only does video provide the opportunity to share a large amount of information quickly and efficiently, it can also evoke an emotional response and help forge a stronger connection with the audience. 

Numbers don't lie. Online video consumption is at an all-time high, and given the prevalence of streaming services and mobile devices that play video, it isn't likely to slow down anytime soon.

Over the next several weeks, we're going to share more about how to engage your audience using video. If you're not convinced it's worth the investment, check out these four data-backed facts about video consumption.

For much of the past decade, advertisers have hailed video as the go-to content format for high engagement. But huge gains in ROI have recently sent mobile video trends skyrocketing, making a strong, numbers-driven argument in favor of creating more branded video.

According to an AdColony report, video advertising now accounts for one-third of all mobile revenue for advertisers. This video is being delivered in a wide range of formats, including interstitial and pre-roll video ads, with rewarded video ads leading the pack in terms of ROI.

Online advertisers have no shortage of options for purchasing ad space online — and those options increasingly feature programmatic inventories serving virtually every type of ad you could want.

According to eMarketer, four of every five display advertising dollars were spent on programmatic inventories in 2017, and it's quickly taking over other types of advertising, too. Adobe Digital Insights reported that programmatic's share of TV advertising, for example, is projected to soon rise from 28 percent to 39 percent in both the U.S. and the U.K.

Options are great, but only if you understand where the most effective advertising can be found. Programmatic ad buying is a much-needed product to serve the ad world, but it isn't always better than direct ad buying. Advertisers need to understand how to choose one over the other in any given situation.

It's been nearly 13 years since the first video was uploaded to YouTube, and since then, the platform has amassed more than a billion users. From social feeds to online streaming networks, video content is everywhere — and yet audiences' appetites only seem to grow. Massive global brands and small businesses alike are looking for ways to capitalize on online video trends.

There's just one problem: Since online video trends are constantly changing and growing in complexity, knowing where to invest your marketing budget and how to maximize your success can be challenging — especially for smaller companies with fewer resources.

To help, we took a look at the future of video marketing and compiled a few tips on how you can keep up.

If you spend the majority of your waking hours glued to your phone, tablet or a barrage of other screens viewing or streaming content, you're not alone. US adults now spend more than 12 hours per day consuming media, according to eMarketer. From plane rides to waiting rooms — and even trips to the bathroom — having easy, instant and mobile access to media means you always have a way to pass the time.

But how exactly are adults spending that many hours on media consumption? And what does this mean for marketers? Here's what you need to know: